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When to Walk Away
Last month at TED2006 I had dinner with a leader of a major technology company, and we discussed the Big Task Summit my firm is hosting in April. On behalf of our clients Kaiser Permanente, Safeway, and Dupont, we’re inviting leaders from 30 other companies to share in some significant research focused on reducing corporate healthcare costs and increasing employee wellness funded by these companies. This executive suggested I invite one of her co-founders, saying,"He really does care about these issues."

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