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Anatomy of the Worst Sales Call Ever
It's easier to talk about some of the things he failed to do since he didn't do anything correctly. If we were to perform an analysis working backwards from the end of his (can't really call what he did a) sales process:
Effective web copy is all about the benefits
People don't buy products. Yes, you read that right. Here's the truth: People buy results, experiences, status, not the products and services themselves. You won't sell many products and services online unless you learn this secret: it's all about the benefits.

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Getting My Attention
Every day I get inbound emails from entrepreneurs looking for funding. I triage these quickly as I can usually tell within a couple of minutes of looking at whatever is attached (executive summary, overview, intro powerpoint) whether or not it's in an area that I'm interested in investing in. Since my top level filter is "theme" it's easy to make a quick call. If you've ever sent me something, hopefully you've gotten a quick response.
Does Your Website Induce Seizures
If visitor's are not clicking past your fancy Flash intro page, you don't have to be a genius to figure out that therein lies your problem. Remove the Flash intro page for a few weeks to see if your website's click-through rate improves and the number of page views increase. "Click-through rate" refers to the number of visitors who click links on your homepage to go deeper into your site.
Feld-Weiser One-on-One: Feld on Work-Life Balance
On Wednesday, June 10th, 6:00-7:00pm in the Wittemyer Courtroom, Wolf Law Building at CU Boulder I'm doing an interview with Phil Weiser titled Feld on Work-Life Balance. I've written extensively about Work-Life Balance on this blog and have a wide range of opinions and perspectives on it. Phil's intro the event sets it up nicely.
Effective Business Communication Counts On Lean Writing Skills
In a business communication world saturated with near-instantaneous electronic messages, I start with the premise that the people you're writing for are too busy to absorb massive clots of verbiage. I'm talking about numbers of words as well as the length of the words themselves. Any thesaurus can give you a multisyllabic replacement for a lean word that hits the spot. Likewise, any bureaucrat or consultant can pile jargon-choked paragraph on top of ponderous paragraph. But to what end? In a way that might not have occurred to you, effective written communication is really about tone. The best advice I ever got about business writing skills can be summed up this way: "Be yourself, warm and personal. You're writing to real people, not an organization." Another take: "Write as if you're conversing with an intelligent friend."

Use a Benefit Funnel to Write Compelling Copy
If you've studied some of the big-name direct marketers, you may have heard of a "customer funnel" or "product funnel." That's *not* what this column is about, so don't skip it because you think you already know. (If you don't know, I explain in the last paragraph.)
False Dichotomy! (If Anything, Backwards!)
False Dichotomy! (If Anything, Backwards!) I was asked to contribute "a paragraph" to a writer who was doing a magazine article on "management" "versus" "leadership." Herewith my contribution:
Crosslinking Your Video with Your Website or Blog
In the "Description" box we will want to include a paragraph about your video that also includes a couple of your keyword phrases that you have selected for your campaign, and also include a link to your website, or blog.

Game Developer's Conference - Day 3
Lots of punch, lots of sizzle including Apple's iPad 2 intro.
Content Strategy: Your Online Site
Your online site is a relationship building tool - it is the ‘welcome', your personality, and intro to your business. It is also the first impression for your visitors. People will determine here rather or not they want to do business with you by the way you introduce yourself and your business.
What Should My Podcast Intro Say and How Do I Use It?
Every professional sounding podcast will need both an Intro and an Outro as part of the whole package. Discover the top tips on how to create and utilize all the elements of your Podcast including the most important pieces to include so that the listener will know, without a doubt, exactly who and what they are listening to.
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