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What Are You Afraid Of?
Fear is the most basic of human elements and plays a major role in business success and failure.
My Website Moved to Page One - Two Approaches That Helped
Ever hear of somebody that "married up?" When your website is getting off the rearmost pages, you too can marry up. Here are a couple of tips for moving your website higher in the organic listings. It worked for me! I hope it works for you.

10 simple rules to empower your writing
10 ideas to improve the quality of your writing.
Top 7 Steps to Increase Article Writing Speed if Internet Marketing Is A Key Marketing Strategy
Ever wonder how someone can write hundreds of articles a year less alone thousands? Take advantage of these simple writing strategies to help you write more articles in a shorter span of time.

Other introductory paragraph Related Articles

A \"Warm Calling\" vs. \"Cold Calling\" Rant
Prospecting by phone, introductory calling as I prefer, is a communication skill. Like any communication skill it can be learned and it can be improved upon.

Prospecting Tips
Prepare for introductory calling the way you would for any major presentation. Know what you want to say, how you want to say it and how you want to represent yourself, your company, your product or service.

All Work-No Life? Organize for Productivity, Profit and Peace-of-Mind (Part 1)
Pain, stress, burn-out, information fatigue and severely eroded work-life balance. These are just some of the syndromes caused by our technologically accelerated society. In this introductory part of a series of articles we ask whether there is any hope of ever restoring sanity to our “crazy” world.
Effective Business Communication Counts On Lean Writing Skills
In a business communication world saturated with near-instantaneous electronic messages, I start with the premise that the people you're writing for are too busy to absorb massive clots of verbiage. I'm talking about numbers of words as well as the length of the words themselves. Any thesaurus can give you a multisyllabic replacement for a lean word that hits the spot. Likewise, any bureaucrat or consultant can pile jargon-choked paragraph on top of ponderous paragraph. But to what end? In a way that might not have occurred to you, effective written communication is really about tone. The best advice I ever got about business writing skills can be summed up this way: "Be yourself, warm and personal. You're writing to real people, not an organization." Another take: "Write as if you're conversing with an intelligent friend."

Use a Benefit Funnel to Write Compelling Copy
If you've studied some of the big-name direct marketers, you may have heard of a "customer funnel" or "product funnel." That's *not* what this column is about, so don't skip it because you think you already know. (If you don't know, I explain in the last paragraph.)
Power of Visual Thinking in your Visual Workplace
I think Visual Thinking is a powerful tool. For evidence, look at the tools I surround myself with, Value Stream Mapping, The Lean Marketing House and Mindmaps. I believe it is the most effective way to learn. As David said in his last paragraph of the blog cited above: "We're not all visual thinkers (though we all have the potential).
False Dichotomy! (If Anything, Backwards!)
False Dichotomy! (If Anything, Backwards!) I was asked to contribute "a paragraph" to a writer who was doing a magazine article on "management" "versus" "leadership." Herewith my contribution:
Crosslinking Your Video with Your Website or Blog
In the "Description" box we will want to include a paragraph about your video that also includes a couple of your keyword phrases that you have selected for your campaign, and also include a link to your website, or blog.

Future Scenario Planning
Future scenario planning is a useful tool for personal and organization improvement. This article gives an introductory overview of the scenario planning process.
Powerful Small Business Names
It’s all in the name, but don’t believe the hype! That is a caveat to live closely with. Many online sales letters push their introductory content through the threshold of credible to incredible, and amazing to the absurd. In print media, we stick to the principle of ‘KISS’ – less can be more readable.
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