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5 Easy Ways to Make Your About Us Page More About Your Customers
For many sites, visitors that find their way to your About Us page tend to have a somewhat higher conversion rate than those that don’t. Potential customers that do visit this page are showing a bit more than a casual interest in what your site has to offer and are looking for additional signals of trust. The About Us page can play an important functional role in the process of providing visitors comfort and assurances in your company and your ability to meet their needs. Here you can provide specific information that visitors both expect to find and that will help them feel "safe" with the offerings you provide.

Other investor relations company Related Articles

Business to Business PR
Good public relations is much more than creating a great image and generating stories in the media. It is also paying attention to one-on-one PR to make the sale when a prospect calls. And for many businesses, that is the most critical public relations a company can have.

Advertising and Public Relations
So, you’ve got some extra money to put towards your company and you’re not sure whether to spend it on advertising or public relations. Many entrepreneurs are confused about the difference between the two and which would better suit their needs. Well, if that’s your dilemma then you just answered your own question. In fact, one of the key differences between advertising and public relations is that, with public relations, you are not paying for publicity. From press releases to news conferences, you are doing whatever it takes to get your company out there. Sure, you could hire a professional public relations company to handle your account, but even their main task would be to try and get as much free publicity for your company as possible.

A Prescription From The PR Doctor To Prevent Unhealthy Public Relations
The public’s perceptions of the health and well being of a company can be formed by the publicity the company and its leaders receive in the media. And certainly no business or individual wants negative publicity that will taint the current “state of the business” or images of the company and its leaders. Positive public relations are very important to all businesses and require a dedicated strategic thinking effort to achieve the desired results. Yet, there are so many times and so many examples of public relations efforts being done in an unhealthy manner. The PR Doctor has developed a prescription for you to use to prevent unhealthy public relations. The prescription includes the following ten (10) prescribed strategic actions.

The VC Version of Kick the Can
I got an email this morning from an entrepreneur that I know that has been trying to raise an early round from a "seed VC investor" for the past few months. He's put together (and closed) a decent angel round and left it open for this seed investor.
ATTRACTING INVESTORS: A Compelling Executive Summary in 10 Items or Less
Attracting an investor is like attracting a mate—you want to pique the investor’s interest without showing all your cards at the outset. The perfect vehicle for achieving this delicate balance is the Executive Summary. The goal of an Executive Summary is to whet the appetite of the investor by presenting a compelling premise, an irresistible hook. Your short (5 pages or less) document is meant to give a potential investor every reason to say “yes” and little reason to say “no” to a face-to-face meeting.

What's Great About PR
You can become the talk of the town with public relations. Public relations means exactly what it says. But it is also accurate to say that it means publicity-free stories and news about you and/or your company in newspapers, magazines, newsletters, and house organs, on radio and TV, and in any other type of media.
How Public Relations Can Help Your Business
If you think public relations is only for big companies, think again. Public relations is a tool that any company should use to grow and differentiate itself from its competitors.

A New Opportunity for Business Growth
If your company has a potential investor, what would you need to quickly put in place to ride on the waves of the new opportunity for business growth?

Why Every Business Big or Small Should Take Advantage of Shareholder Agreements.
One of the worst things that can happen to a company is to have a minority shareholder who is unhappy with how the company is being run and no way to force him to sell his shares back to the company at a fair price. This situation can foster a devastating lawsuit by an unhappy investor.

Starting Your Company With Angels...Can I Trust Them?
There is one common question I get asked quite a lot from friends and people I meet that are thinking of starting a business here in Japan or aboard. And that question is - Can I trust an angel investor? For those of you that don't know what an angel investor is, they are basically a wealthy individual that wishes to invest directly with a company or individual with a business idea that he/she feels would be successful.
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