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Are You an Egomaniac? Ten Questions with Steven Smith
Steven Smith has spent the past ten years exploring how great leaders use ego differently than everyone else—how they work, think, collaborate, and who they are. The result of his work is a book he co-authored with David Marcum called egonomics: What Makes Ego Our Greatest Asset (or Most Expensive Liability). His work has been featured by The Dallas Morning News, The Arizona Republic, The Irish Times, Cincinnati Enquirer, and Le Figaro. The topic of this interview is one of paramount importance to anyone who wants to change the world: Ego. Too much? Too little? How much is just enough?

The Costs of Ego
“Ego is the invisible line item on every company’s profit and loss statement.” Fifty-three percent of businesspeople estimate ego costs their company 6 to 15 percent of annual revenue; 21 percent say this cost ranges from 16 to 20 percent.

Other invisible line Related Articles

Marketing Genius Author Harry Beckwith Interviewed
"I love all of your work Harry!" Harry Beckwith, author of "Selling The Invisible", "The Invisible Touch", and the forthcoming book, "What Clients Love: A Field Guide To Growing Your Business" was a joy to interview because he's extremely rich in character and wisdom.
On-line Reputation Management For Your Small Business
Harmful anonymous on-line comments can influence customers to stay away from your small business based on nothing but hearsay. Once the damage is done, it is extremely hard to reverse. On-line reputation management has become the most important aspect of on-line marketing.
Feeling Ignored
Dear Jane, I get lost in a crowd, like I’m invisible. I pretend not to care and I know I make things worse by dressing in drab clothes. But I feel like I don’t matter to anyone. What can I do short of screaming, “Here I am! Pay attention to me!” Being ignored—not feeling special or valued—is one of the most hurtful experiences to endure. Unless we’re so Britney Spears-like famous that we lose all privacy, I think all of us have felt invisible and ignored. Given that the way you dress reinforces your pain, it’s likely that you have an old belief that you are unimportant.
Sales Training -The Power of Persuasion Embedded Commands
Embedded suggestions and commands work so effectively because, being almost invisible, they operate for the most part at the unconscious level.
The Costs of Ego
“Ego is the invisible line item on every company’s profit and loss statement.” Fifty-three percent of businesspeople estimate ego costs their company 6 to 15 percent of annual revenue; 21 percent say this cost ranges from 16 to 20 percent.

Investing in the Invisible
If you’re a business owner, you might be surrounded by sea, but you know there is land out there somewhere and you are determined to find it. You are investing in the invisible – the land you can’t see yet is the land of your dreams, your goals, and your brilliant, successful future filled with riches, profits, and rewards. If you’re thinking of becoming a business owner, you’re thinking about investing in that same invisible, glorious dream.
Marketing The Invisible
Most people have no idea how much effort it takes you to do your work. Whether you’re a gourmet chef, a house painter, a web designer, or a graphic designer – the work you do is invisible. People judge its worthiness not on your effort, but on the result. Can you (and should you) market your invisible work?
Who else can contribute to your business?
Two years ago I effectively had a network of about 50 people including my friends – I was shy, introverted and mostly preferred my own company! Not only that, I really didn’t want anyone to see me – I rather liked being invisible!! Or so I told myself…
Pursuing your own Goals
Recently, I made one of my rare and infrequent trips to a retail store. It's not that I don't like to buy things. I simply do not enjoy the process of shopping, so I leave it to others. While at the store, I took the opportunity to observe people who had selected the items they wished to purchase and were waiting to pay for their items in the checkout line. Some people simply picked the nearest line, stood in the back, and waited. Others roamed back and forth looking for the shortest line and waited there. Then there was the third group of shoppers who constantly got out of one line and got into another, thinking they would save time by getting in the faster-moving line.

Portages: Or, The Economic Past is Here -- It's Just Evenly Distributed
I am fascinated with how we don't notice that much of the past is still with us, that it's so evenly distributed as to be invisible. I often talk about this in the context of urban fire departments, and the small percentage of their calls that are actually for fires.
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