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iota Tagged Articles
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Are Customer Satisfaction Surveys a Waste of Money
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| Customer satisfaction surveys are definitely in! Regardless of where you go or what you buy, the chances are that you will be asked to fill in a form to indicate your level of satisfaction with the product or service. Hotels, restaurants, fast food outlets, car rental companies and motor dealerships are all on the bandwagon. And we customers should be pleased that our suppliers are taking such a laudable interest in our welfare. With all this focus on customers, one would expect to observe a huge outbreak of brilliant customer service and awesome products in the marketplace. Sadly, this isn’t the case. My Mercedes dealership is still the same ineffectual, unreliable, unresponsive clod he was three years ago. All the surveys and irritating telephone calls have not made one iota of difference. So what is the problem? |
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Other iota Related Articles
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Are Customer Satisfaction Surveys a Waste of Money
| |
| Customer satisfaction surveys are definitely in! Regardless of where you go or what you buy, the chances are that you will be asked to fill in a form to indicate your level of satisfaction with the product or service. Hotels, restaurants, fast food outlets, car rental companies and motor dealerships are all on the bandwagon. And we customers should be pleased that our suppliers are taking such a laudable interest in our welfare. With all this focus on customers, one would expect to observe a huge outbreak of brilliant customer service and awesome products in the marketplace. Sadly, this isn’t the case. My Mercedes dealership is still the same ineffectual, unreliable, unresponsive clod he was three years ago. All the surveys and irritating telephone calls have not made one iota of difference. So what is the problem? |
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Writing Skills Atrophy Among Copycats, And Do-It-Yourself Business Communication Marketing
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| One of the best business communication marketing moves I ever made was sending out a monthly newsletter to current and prospective clients. I say that because it's a natural form of self-promotion minus obnoxious hype. You get your name out there -- with a lot of the keywords that attract search engines -- and you give readers an inkling of what you can do for them.
Its value lies in an almost nonexistent "nag quotient." Far too often, I get insistent, "look at me!," "have I got an introductory offer for you!" emails from search engine optimization firms, online degree factories, "experts" in attracting government contracts, weight loss specialists, you name it. Not a one adds an iota to my knowledge of what they offer. Hype is what it is. But a newsletter that gives practical advice is truly effective business communication.
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WWW Need Not Mean WordPress Website Woes!
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| If you're a website designer, engaged in a website rebuild or makeover, you owe it to your clients to ensure you do more good than harm in the process! If your stupidity causes the newly rebuilt website to vanish off Google's radar screen, it does not matter one iota if the site looks stunning! |
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WOM…It’s An Art, It’s Science, It’s Theirs
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If you went to/read about SXSW (check Wikipedia) you saw that folks were doing everything for word of mouth (WOM) buzz. They'll do it all the time, every time. Big secret though? Those folks don't have one iota of control over WOM!
Nope that belongs to the people we're feeding the messages to. You know "them." Problem is they can turn on you in a heartbeat and gawd it ain't pretty. When that happens it's damage control and you try to save the vital parts...that's when you call the PR folks to blame...not us, them!
It can be "managed if you know how to prepare, what to do, when to do it...and you have blind faith!!!!
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Best Practice in Website Redesign: Part 3 - Off-Page Content
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| In this third article on redesigning a website, we are going to look closely at off-page content issues, such as meta-tags, links, domain names etc. The examples shown in the series of articles illustrate that its not the tools, its the quality of workmanship that makes the difference. If you're a website designer, you owe it to your clients to ensure you do more good than harm! If your stupidity causes the newly rebuilt website to vanish off Google's radar screen, it does not matter one iota if the site looks stunning! |
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