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ip Tagged Articles
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How does a Firewall software work?
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| Learn how to use firewall software to prevent network attacks and to block the viruses, spyware, worms, trojans and all other kinds of malware. Remove all network threats and make your computer safe. |
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Acronyms Explained
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| I have seen clients’ eyes glaze over after a five-minute conversation with a vendor who throws acronyms such as GUI, ISDN, PRI and IP around like they were throwing rice at a new bride. |
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What to do when an employee steals your IP
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| Losing a valuable client hurts. Losing that client to a former employee, on the other hand, gives you a sickening feeling in your stomach, particularly when that employee told you they weren’t leaving to work for a competitor. So when you find out that an employee has done precisely that what do you do? |
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How to protect your IP being stolen by your employees
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| How would you feel if someone broke into your house and stole your TV, stereo, DVD player, furniture, CD collection and some very personal items of jewellery?
Initially you would feel shock…then once that had passed, rage and an immense desire to bring the perpetrators to justice... and then regret that you didn’t install a burglar alarm.
You get exactly the same feelings when an employee steals your intellectual property and sets up in competition down the road.
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It’s been a month with no sales! Do I sack my sales manager?
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| A sales manager, or more appropriately, 'sales leader' is a key leadership role in any sales driven organisation. That means sacking your sales leader, more often than not, also means bleeding intellectual property (IP) to your key competitors. Moreover, an emotionally charged ex-sales leader may even take some of your sales team and clients with them. Ouch!
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The cost of poor sales selection
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| Have you ever done the math on how much sales recruitment costs you, especially when you get it wrong?
If you are like most managers then chances are you haven't. So let's consider the costs, overt and covert, involved in sales recruitment.
If you don't know it already, sales recruitment is one of the toughest assignments around. |
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Create Your Signature IP for Easier & More Successful Marketing
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| If you have a service business, you would have realised by now that it’s way more difficult to sell and market than a tangible product. However, services do provide us with more flexibility for packaging and reconfiguring them into different ‘products’.
But, without identifying your signature IP or your core area of mastery, you will always struggle to market your services. Here are some steps to help you identify the essence of what you do – your core mastery. It may be what you do for one niche and not another, or it may be one service you provide out of many to the same group of clients. From that, you need to distil what it is you do into a signature service.
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