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Local Television: A Question of Relevance in a Changing World
Like the once great pitcher whose fastball has lost some of its speed, or the boxer whose timing is a second or two slower than it once was, local television is also out of step with a world that is now dominated by citizen journalism and fast-paced individually driven social media venues.

Shift into Reverse
Mentoring is an effective way to pass on experience and knowledge within an organization. Companies in all industries have formal and informal programs designed to hone their talent and sharpen their competitive edge. However, the technology revolution has created an ironic twist to traditional mentoring. Today, it's not uncommon for a young, entry-level worker to have a better understanding of technology or some aspect of the operation than his manager. Hmmm?

Other ironic twist Related Articles

BNI And Other Stories: How one marketer uses networking clubs to find good leads
A twist on the familiar: Using networking groups to find business leads.

Advertising Companies
People often get in touch with me to ask which are some of the best advertising companies to go with for their business. It is true – there are a lot of them out there and knowing which one to choose can often be a challenging task. After all, the wrong decision could spell disaster for your company. But, to me, the question is also an ironic one.

Why Overcoming Objections Can Lose The Sale
How ironic it is that the more we try and overcome resistance, the more we actually create it.

Successful People are Self-Taught…ALWAYS!
Before anyone gets in a twist, this isn’t MBA bashing or PhD envy. However, every successful person I’ve ever met is and continues to be self-taught...

Shift into Reverse
Mentoring is an effective way to pass on experience and knowledge within an organization. Companies in all industries have formal and informal programs designed to hone their talent and sharpen their competitive edge. However, the technology revolution has created an ironic twist to traditional mentoring. Today, it's not uncommon for a young, entry-level worker to have a better understanding of technology or some aspect of the operation than his manager. Hmmm?

Marketing Mindset When Times are Tough
When the economy gets tough, an ironic thing happens... people stop marketing their business and services. I call it ironic because now is the best time to ramp up your marketing, not cut back on it.

Your Mind Has Knowledge Hidden From Your Brain
We explain the science behind the IdeoMotor Effect, and how your subconscious can produce super results you just did not expect. It is useful knowledge with a twist.

Stop Being So Defensive!
If this article’s headline caught your eye - yes, it was meant to be provocative and somewhat ironic. Check out the full article below for tips on how to be less defensive and more powerful in your personal and professional communication.

Are you prepared to stick?
A few days after New Year's Day John went to gym and couldn't find a car park. He approached a gym manager to address his concerns about the gym being so busy. The manager responded in an ironic tone, "Don't worry, there will be plenty of car parks in a couple of weeks, just you wait and see."

Defining “call to action” in new media
A look at some ways that you could reasonably define a call to action with a new media twist.

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