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Rethinking Investing: Common-Sense Rules for Uncommon Times
I’ve learned quite a few things in the last 18 months of exploring—and experimenting with—the world of investing. This post is my first attempt to share the findings.

Other irrational decision Related Articles

Emotional Branding
Book Review -- : How Successful Brands Gain the Irrational Edge

Overcoming Your Fear of Rejection
Dear Jane, I have suffered with a paralyzing fear of rejection for most of my life. This leaves me unable to be as assertive in my private and professional life as I would like to be, and sometimes it is crippling. Intellectually I know I shouldn’t be so worried about what other people think, but the feelings are still there. How do I overcome this irrational feeling? When you have a fear that is irrational, you can’t sit by the sidelines figuring it out. You need to take small steps towards your fear. What kinds of situations make you worry about rejection? List these. Then put them in order from least fearful to most fearful. Start with your least paralyzing situation and think of one action step you are willing to take that addresses the fear rather than letting it run you.

The $8 billion story/scam
In case you had any doubt that human beings are irrational creatures, driven by stories, consider the case of the gift card.

Working with Ethical Gray Areas
The bottom line in leadership is that ethics cannot be codified or dictated. Ethical behavior is dependent upon the judgment and decision making by the leader. The best leaders are consistent and deliberate in their decisions when ethical gray is present. They communicate the decision, and more importantly, the reasons for their decision. They often collaborate the decision, not to cover their rear ends, but to seek wise counsel and tap into the judgment of others.

Book Review: Predictably Irrational
As a marketing strategist, I’m always looking for information to help understand human psychology. Predictably Irrational (by Dan Ariely) is full of wonderful insights on the surprising differences between logical thought and emotional consumer action.
When Is It Rational To Be Irrational
The expression “irrational exuberance” has taken on a new significance in recent days. It was used in a 1996 lecture by the then Chairman of the Federal Reserve, Alan Greenspan, and was widely interpreted as a diplomatic hint that he considered the markets overvalued.
Anatomy Of A Buying Decision
Before your prospect makes the decision to buy your product or service, four decisions must be made. For the most part these decisions will be made inside their heads or in conjunction with others depending on whether it is a joint decision making process or not. In small to medium sized businesses one person may make the buying decision, but in larger companies it is usual for the decision be made by a group of people. Whatever the amount of people involved in the buying decision, the same four decisions must be answered.
7 Ways to Name Your Prospect
In the maze of corporate America it is sometimes very difficult to discover with whom you should speak. There could be multiple decision-makers or there could be only one decision-maker. And, of course, they’re never listed as “decision-maker” in the company directory.
Closing for a Commitment or Settling for an Agreement?
There comes a time when all your hard work and preparation come together, and the time is right to go for closure! This is the moment you go for commitment. In business, whenever people interact, they make decisions ― a decision to talk, a decision to listen, a decision to act on a recommendation. Ideally, as a leader you want your followers to make decisions that are both well-informed and high in confidence. The reason for this is two-fold. First, the higher your followers are in confidence when they reach a final decision, the more effort and quality they will put into carrying through that decision.

“Buy on Emotion” now supported by brain scans.
There's a tendency for Salespeople to concentrate on logic because they feel that emotions are too flaky to have any real importance on a buying decision. But Economists have recently embraced the idea that irrational psychology, rather than cool calculation, plays a significant role in buying decisions.

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