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A "Weak" Consumer With Confidence!
When the strong Consumer Confidence numbers came out today,  it begged the question:  Do we really want consumers too confident?

When Is It Rational To Be Irrational
The expression “irrational exuberance” has taken on a new significance in recent days. It was used in a 1996 lecture by the then Chairman of the Federal Reserve, Alan Greenspan, and was widely interpreted as a diplomatic hint that he considered the markets overvalued.

Other irrational exuberance Related Articles

Emotional Branding
Book Review -- : How Successful Brands Gain the Irrational Edge

Overcoming Your Fear of Rejection
Dear Jane, I have suffered with a paralyzing fear of rejection for most of my life. This leaves me unable to be as assertive in my private and professional life as I would like to be, and sometimes it is crippling. Intellectually I know I shouldn’t be so worried about what other people think, but the feelings are still there. How do I overcome this irrational feeling? When you have a fear that is irrational, you can’t sit by the sidelines figuring it out. You need to take small steps towards your fear. What kinds of situations make you worry about rejection? List these. Then put them in order from least fearful to most fearful. Start with your least paralyzing situation and think of one action step you are willing to take that addresses the fear rather than letting it run you.

Joyous Journeys
How often have you heard someone say, or even said yourself, "I cannot wait until that course is over", "Boy, will I be glad when this project is over", or "I will be so glad when all of this planning is done"? Only to find that once the finished line is crossed, that the feelings of exuberance just do not measure up to what was expected. This is a very common occurrence. Why does this end result often leave us feeling like there should be more? The answer is best explained by the simple phrase of "Joy is in the journey, not the destination." Ahh, does the answer strike a chord?
The $8 billion story/scam
In case you had any doubt that human beings are irrational creatures, driven by stories, consider the case of the gift card.

Guy's Index of Absurdity: The Top Ten Ways to Tell If Things Are Really Bad
The experts are promulgating many esoteric ways to determine the financial condition of the economy. It's irrational to base one's mood on the Dow Jones Industrial Average (DJIA). After all, (a) what does that have to do with the real world? And (b) it reflects the buying (and selling) decisions of the same investment bankers who got us into this mess.

Book Review: Predictably Irrational
As a marketing strategist, I’m always looking for information to help understand human psychology. Predictably Irrational (by Dan Ariely) is full of wonderful insights on the surprising differences between logical thought and emotional consumer action.
When Is It Rational To Be Irrational
The expression “irrational exuberance” has taken on a new significance in recent days. It was used in a 1996 lecture by the then Chairman of the Federal Reserve, Alan Greenspan, and was widely interpreted as a diplomatic hint that he considered the markets overvalued.
Does Your Business Belong to the Awesome Party Squad?
Customer service isn't just a tired phrase for employee handbooks. Want to "Wow!" your customers? It requires you to offer an atmosphere of exuberance and inclusion. When they feel welcomed and know you're treating them as individuals, word spreads.

Examples of Eye-Catching Words
Do words matter in your website, PR kit, and Facebook page? Yes, they do however there are some guidelines before you go overboard with ‘an intoxication of the exuberance of your verbosity’. Psychologically, some words are weighted more in your favour than others.
“Buy on Emotion” now supported by brain scans.
There's a tendency for Salespeople to concentrate on logic because they feel that emotions are too flaky to have any real importance on a buying decision. But Economists have recently embraced the idea that irrational psychology, rather than cool calculation, plays a significant role in buying decisions.

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