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Yellow Pages - To Advertise or Not To Advertise
With so many other ways to access information today, it should be no surprise that the effectiveness of directory books such as the Yellow Pages is on the decline. However they still are a main source of information for visitors in a hotel room, or users of public telephone booths. Some older age demographics also prefer them to other alternatives. It is expected that we will continue to see these familiar yellow books around for approximately 10 more years. So whether they are right for you really comes down to knowing the search habits of your ideal clients.

Other issue question Related Articles

3.1 Developments in trade negotiations III: Economic Report on Africa 2007
Positions and prospects in WTO negotiations issue by issue

Business Ramifications of Web 2.0 – Participate to Gain Business Insights
I recently responded to a question, "How do you improve adoption of Web 2.0 tools inside the intranet at companies outside the high tech industry?" Here was my response: In the March 3rd issue of CIO Insider the following headline grabbed my attention: Banning Social Networks a Losing Battle

Will Salespeople Take a Straight Commission Job?
Last week I spoke at the Ritz-Carlton in Phoenix and at Barton Creek Country Club in Austin, TX. I don't recall whether it was Phoenix or Austin where I was asked this question but the question is a good one. Most who wrestle with this issue are asking the wrong question. The correct question should be, "How can I get good salespeople to work in a straight commission environment?"

Jim Collins Fortune Interview Translated for the Sales Force
Jim Collins was interviewed in the February 2 issue of Fortune. He was asked this question: "Right now, it seems as if people are panicking - or are paralyzed about decisions."

The Greening of Expectations
Consumers are increasingly seeing the green movement, not just as a quality of life issue, but as a survival issue as well. Here's why business should, too.

NEW YEAR'S RESOLUTIONS IN SEPTEMBER
Forget about New Years Resolutions in January, they don’t work! You’re wasting your time! September is the best time to set New Year’s Resolutions. Crazy idea, perhaps you disagree? Then answer this question; “why is it that most people who make them and seem quite serious about it, never really follow through and keep them?” A very good question don’t you think. I have addressed this issue before but on both occasions it was in January. Maybe now is a better time to take a different tact and initiate some thought, discussion and/or action around the idea.

Incremental Change - Or Step Change? The Biggest First Decision in How to Manage Change
I often get asked the question: "In your experience, what is the single biggest issue affecting directors who are considering or embarking on a change initiative?" This is good question and hard to answer because there are several key things that need to be addressed. But the single biggest early decision is to decide how to handle the change...

Guaranteed Issue Life Insurance An Expensive scam?
Don't get scammed by buying a guaranteed issue or simplified issue final expense insurance contract. These final expense insurance policies have their place, but too many people who could qualify whole life insurance plans that are both cheaper and better overpay for guaranteed issue or simplified issue life insurance plans.

Your Invitation to Greatness: The Top 10 Traits of a Leader that Instills Trust and Accountability
Are great leaders born or made? That is a question that has been plaguing people from the beginning of time. It is the issue discussed in books such as “From Good to Great” and “Winning.”

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