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TV Isn’t a Contact Sport
You've probably spent a lot of time in front of the TV recently...Super Bowl, Olympics, American Idol. Next up Futbol's World Cup...now there's going to be a series everyone watches. You've seen your share of pretty good to decent to OMG ads as well. Ah there's the rub. You only looked. You didn't interact with them. You know watch the ad and jump online to visit their web site, tweet your friends, go to their Facebook friends page, visit their YouTube ads. No you sat there. You watched, had some liquid refreshments, popcorn/chips/whatever and waited for the next play/event to take place. If you watched in a pub you high-fived six/seven folks and ordered another round. Again not the interactivity advertisers were hoping for. Maybe they're expecting too much of us...ya think???

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