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What Does It Take to Scale A Web 2.0 Startup?
Last year, the meme of “you can start a company for minimal capital” made the rounds. This is still true. But – it’s not trivial to scale a company for minimal capital (it’s possible, but an exception, not the norm.) This meme is starting to make the rounds – Heather Green at BusinessWeek just wrote an article titled Make-or-Break Time For The Net Newbies.
"The Word" According To Marshall
Marshall Goldsmith is widely considered to be the premier executive coach, more or less the inventor of the genre. We have been together on several programs, I like him immensely—and I think he does great work.
Sorry About the Understatement!
In a recent Post, I recalled a story from Maryann Keller's Rude Awakening: The Rise, Fall, and Struggle for Recovery of General Motors about the extreme deference paid to GM middle managers. I did it from memory, but ordered the book anyway. I got the stocked refrigerator and the torn-out hotel room wall part right (mostly—it was soft drinks, not beer), but had forgotten the story that preceded it—which made my little vignette small change by comparison. An exec reported this to Ms Keller about a not-atypical incident that marked his more junior days as a GM staffer:
5 Double Readership Path Techniques to Increase The Effectiveness of Your Copy
Double readership paths are essential to appealing to both analytical thinkers/readers and scanners at the same time. This means you can capture the attention of both kinds of readers by using simple formatting tools like bolding, italicizing, highlight, underlining, using all capital letters and incorporating bullet points.
Simple HTML For Article Directories
Writing articles online sometimes require you to know just that tiny bit of HTML - enough to bold your subtitle and put your lists in bullet form.
Marketing Secrets Of A Mail Order Maverick
This is my third review of a Joseph Sugarman book (previous reviewed: Triggers: 30 Sales Tools You Can Use To Control The Mind… and Television Secrets for Marketing Success).
Words of Copywriting Wisdom … An Easy Way to Make Your Copy More Inviting
An Easy Way to Make Your Copy More Inviting Master copywriter Paul Hollingshead reveals how creative use of punctuation can make your copy less intimidating to read while injecting a more conversational tone. How to Force Your Reader to Keep Reading – Let Me Explain AWAI staff writer John Wood explains five ways to utilize conversational transitions in your copy to keep your reader reading. … Stop Screaming! Use Simple Design to Lead Your Reader Directly to the Sale Learn how to create a seamless “reading path” for your reader on any web page or advertisement you create. Successful reading paths use a specific design hierarchy. AWAIer Keith B. Asks Rebecca … Is Nick’s New Program Suitable for Newbies? AWAIer Keith B. asks Rebecca McEldowney about Nick Usborne's new AWAI program
Rule 9 Never Ever Use All Caps
This is Rule #9 in a series of articles, titled, "21 Ways to Increase the Power and Profit of Your Advertising Without Spending an Extra Cent," by Brad Sugars.

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