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6 Quick Tips to Make Your Copy More Believable
Believability above a certain point makes sales; below that point it does not. Ad copy must make what lawyers call "a prima facie case" -- that is, a case that warrants a trial in court. Only the court is the consumer, and the trial is buying and using the goods.

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The Source of Enlightenment: How Franklin Achieved Success
With his commitment to personal achievement and to improving the lives of his fellow Americans, Franklin proved to be one of the most successful statesmen, writers, entrepreneurs and intellectuals of his time. Given that his father was a soap maker who couldn’t afford education for his 17 children, Franklin’s success is all the more astonishing. How did Franklin take control of his situation and turn his destiny around?
LEADERS: BORN OR BRED?
Finding the missing link of meta‑programme alignment. It has become very unpopular to claim great leaders are born as leaders. Numerous leadership experts now tell us that Joe Soap can grow and develop over time into the next Richard Branson, Nelson Mandela, Raymond Ackerman or Jack Welch.

Is Your Website's Color Scheme Costing you Customers?
You may not think something as simple as a color scheme would actually cause you to lose business, right? But the truth is, people all around the world see color in different ways. Here are some common ways that color is perceived internationally. Think about your website's current color scheme and consider if you're making your customers think about things such as soap - or even death! See what I mean by reading each color's symbolism.

The Pygmalion Effect
There is a tale from Ancient Greece of how a prince turned a statue from ivory to life and married her. It is the story of Pygmalion. Remarkably, the principles of this story are relevant to modern techniques of leadership. Read this article to find out how.
The Father of Chewing Gum: The Early Years of William Wrigley Jr.
William Wrigley Jr. was just 29 years old when he used his life savings of $32 to start up his own soap manufacturing business. After experimenting with selling both soap and baking powder, Wrigley Jr. finally found his niche in chewing gum. He did not invent it, but he did go on to build the top chewing gum manufacturer in the world, bringing it for the first time to the masses, first in America and then around the world.
Sticking to his Dreams: Wrigley Jr. Makes a Go of His Gum
When Wrigley Jr. was expelled from school at the age of 13, his parents were worried about what would become of him. But, once the rebellious young boy started devoting himself to his father’s soap manufacturing business, they saw a new potential. Little did they know that he would go on to become one of the richest men in the world, with an accompanying world famous name to boot. How did he do it?
Sales and emotional intelligence
The "gender" discussion highlighted by my Sell like a Woman project, articles and other research leads people to believe that women are doing things men cannot because of gender. And this is causing sighing and forelock tugging in some male circles. "Not another feminist on her soap box" or "all men are useless" I hear some say.
Jordan Essentials - Review
Jordan Essentials is a company that sells bath, body, and spa products. The company offers products such as soap, skin crèmes, exfoliating products, and more.

Appearing on a Talk Show Post-Oprah
Times are changing; Oprah is gone, as are many of the daytime soap operas. TV’s 9 a.m. to 3 p.m. daytime slots are shifting dramatically. If you’re looking to pitch yourself as a guest on a talk show, never fear, although Oprah is gone, there are a myriad shows out there and more are on the way.
Chlorinated Water + Antibacterial Dish Detergent= Poison
Thought washing dishes was a fairly benign activity? Apparently not. Research shows it’s more dangerous than you thought. If you have chlorinated water (which many do) and you use an antibacterial dish soap, you are being exposed to significant quantities of CHLOROFORM. How is this happening and what to do about it?
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