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Coach Rachelle Disbennett-Lee, PhD is a human potential expert who has supported thousands of people in becoming wealthier, healthier and happier by providing daily motivation, information and inspiration through her award winning e-zine, 365 Days of Coaching. For her free report, “How to create more Wealth, Health and Happiness by Tapping Into the Power of Daily Action” go to http://www.365daysofcoaching.com/daily_action.htm

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Multi-brand strategies - pitfalls and pluses
As franchising grows in Australia so does the number of franchisors that operate more than the one brand. Rod Young from DC Strategy discusses the multiple-brand strategy. They may be disparate brands, not related to each other except they occupy retail shopping centre space. For example, the Pets Paradise, Warner Bros. Studios (all company owned) and Billy Baxter’s Coffee Shops are all controlled by the one group. Alternatively, and more commonly, multiple brands in related industries such as the Donut King and BB’s Café brands owned by Retail Food Group, the Muffin Break and Jamaica Blue brands owed by Foodco Group, and the Drytron and Bizzi Beez brands owned by Fibrecare Group, are long established multi-branded networks.

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