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Lesson #2: To Make the Dunk You Need to First Take the Jump
“The trouble in America is not that we are making too many mistakes,” says Knight, “but that we are making too few.”

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In His Own Footsteps: The Early Years of Philip Knight
He might never have played pro sports or owned a sports team, but Philip Knight has been dubbed the “most powerful person in sports” by Sports Illustrated. Worth an estimated $7.1 billion, Knight turned an idea he first penned in a college essay into the largest sportswear supplier in the world. Today, Nike Inc. earns revenues in excess of $15 billion and has become one of the world’s most recognized brands.

Lesson #1: Become a Remorseless Marketing Machine
“Our job is to wake up the consumers” says Knight. “If we become predictable, that’s not waking them up.”

Lesson #3: A Clear Focus Will Take You Where You Want to Go
“We wanted Nike to be the world’s best sports and fitness company,” says Knight. “Once you say that, you have a focus. You don’t end up making wing tips or sponsoring the next Rolling Stones world tour.” From day one, Knight has had a clear vision about what he wanted his company to be, and where he wanted it to go. There have been many setbacks along the way, but it was in focusing on the larger end picture that Knight was able to keep Nike on track.

Lesson #4: Keep Your Company in a Constant State of War
“Sports is natural, instinctive, competitive, and, in the end, rewarding,” says Knight. “All of us at Nike get to earn a living in that world – a world that is easy to believe in.” Much like the competitions in which Nike shoes increasingly found themselves being worn, so too did Knight take his company to the top with his instinctive sense of competition. By tapping into his entrepreneurial DNA and constantly maintaining a sense of combat against his competitors, Knight was able to succeed where few others had.

Victory in Motion: How Nike Soared To the Top
“Sports is like rock ‘n’ roll,” says Knight. “Both are dominant cultural forces, both speak an international language, and both are all about emotions.” Since the company first got its new name in 1972, Nike has appealed to the emotions of customers to become the leading athletic shoe retailer in the world. With the company’s ‘Swoosh’ logo tattooed on his ankle, Knight has become the embodiment of what it means to succeed as an entrepreneur in the 21st century. How did Knight climb to the top?
Philip Knight Quotes
Philip Knight Quotes
Jill Hart Interviews Chris Knight of EzineArticles.com on Article Writing & Marketing (Work at Home Moms Perspective)
Jill Hart interviews Christopher M Knight from Ezine Articles.
SME Financing
On friday I had an interesting meeting with Mr.James Kachangati of FSDKenya, James is the head of GrowthFin and had been informed about TIDE from one of our partners, which aroused some interest from him. The meeting was to start at noon but I arrived at about half past after getting lost on my way there, nevertheless James was welcomed me and proceeded to brief me on what FSDKenya does.

Be, Do, Have
As the Great Jedi Knight Yoda says, "Try not do, there is no try"
Direct Sales Strategies- Building Instant Rapport for Sales Success
James is the most popular name for males in the United States accounting for over 4.8 million individuals. Dennis happens to be the 40th most popular, given to just over 600 thousand. If that is the case, why is your dentist more likely to be named Dennis than James? More importantly, how is that relevant to the profession of selling?
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