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Grinding Out Success: How Kroc Made McDonald’s A Golden Triumph
“We provide food that customers love, day after day after day,” said Kroc. “People just want more of it.”
Lesson #4: Leadership Means More than Just Being Loud
Around the Kodak offices, Eastman was known for one thing. It was not his innovative mind or his drive, nor was it his passion for photography. What Eastman’s staff new about him was that he swore – a lot. Whenever something went wrong, anyone within earshot could hear Eastman’s infamous blue streak.

A Few Dollars More - Value
"There is hardly anything in the world that some man cannot make a little cheaper, and the people who consider price only are this man's lawful prey." Attributed to English critic, essayist, and reformer John Ruskin (8 February 1819 - 20 January 1900), the topic of price has been discussed since the first purchase in history. In every economic climate, whether buying a product or service, price is a major factor in the decision and in a slumping or down economy, it usually is the only feature considered.

The PR Journey
Starting a public relations campaign is just that, a start. Don’t think you’ve learned all there is to know in a couple of months. Also, beware of the well meaning PR know-it-alls. Set a direction and stick to it.

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