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Lesson #2: Give Your Marketing a Mass Appeal
“Advertising and promotion alone will not sustain a bad product or a product that is not right for the times,” Morita once said. That, however, did not stop Morita from creating successful marketing campaigns that would help transform Sony from a local Japanese shop into a multinational corporate giant.

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Kyaizen An Old New Quality Concept
The Japanese word 'Kaizen' means gradual, unending improvement; doing little things better; setting - and achieving - ever-higher standards. Masaaki Imai, the author of a book with the same title in the late eighties, says that it is Kaizen that is the simple truth behind Japan's economic miracle and the real reason the Japanese have become the masters of "flexible manufacturing" technology - the ability to adapt manufacturing processes to changing customer and market requirements, and do it fast.
Lesson #2: Give Your Marketing a Mass Appeal
“Advertising and promotion alone will not sustain a bad product or a product that is not right for the times,” Morita once said. That, however, did not stop Morita from creating successful marketing campaigns that would help transform Sony from a local Japanese shop into a multinational corporate giant.

Lesson #1: Create a Brand that Can Be Loved, Honoured, and Obeyed
When Wang first opened up shop on Madison Avenue in New York, she was not just selling wedding dresses; what Wang was selling was service. Her goal was to help the women “that are running around looking for special dresses, looking to have everything taken care of because they have busy lives.” To that end, Wang’s shop also helped brides with their jewelry, shoes, hairdos, and more. “I’m creating an image, a brand and a name,” she says.
How I called the Rally on the USD/JPY Currency Pair!
Want to know how I knew the U.S. dollar was going to breakout against the Japanese yen? Read on and I'll show you.

What Do You Expect From Your Coffee Shop?
You can walk down any high street and almost every tenth shop is some sort of eating place or coffee shop. They spring up here there and everywhere, don’t they? And the good ones are always busy.
A Process For Quality
A formal quality assurance process can improve nearly any type of business, as American quality assurance guru W. Edwards Deming proved with the Japanese car industry. Perhaps it's time we took the quality process as seriously as the Japanese. Here's an overview of Deming's approach.
How is blogging good for a business?
There’s a shop, which has opened recently, very near to where I live. I pass it every day during my walks and not once have I seen a customer in there. Not once! The shop in question is a clothes hire shop. You can hire ball-gowns, dinner suits, kilts, wedding dresses…that sort of thing. I think they are in the wrong location but they need to start marketing and I think blogging would be a great way to start. They have a website. The domain name is underneath the shop front logo.
The Amazing Karaoke Decades Game
Living in Japan, one ends up in a karaoke box every now and then. I find that singing karaoke is a great way to relieve stress and bond with friends, new and old. Karaoke is also a great place to practice your Japanese if you are a Japanese language student or someone that is on a quest of improving his/her proficiency.
Total Productive Maintanance Techniques
TPM is an innovative Japanese concept. The origin of TPM can be traced back to 1951 when preventive maintenance was introduced in Japan. However the concept of preventive maintenance was taken from USA. Thus all employees took part in implementing Productive maintenance. Based on these developments Nippondenso was awarded the distinguished plant prize for developing and implementing TPM, by the Japanese Institute of Plant Engineers (JIPE).
Hard Work and Frugality
One of the keys to success in a small business is the stamina and drive to work long hours day in and day out.In a family business this can be a source of family bonding and pride. An elderly shop owner shares his secrets for a happy life and laments the lack of ambition and hard work in the young workers of today.There does appear to be a generational gap in the attitudes toward work. The entepreneureal spirit is alive and well but lacks a realistic understanding of the effort it takes to succeed.This Japanese business owner is a good example of the determination that is required to run a thriving business.
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