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jay conrad levinson Tagged Articles
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What Is Guerrilla Marketing?
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| The first Guerrilla Marketing book was published by Houghton Mifflin in l984. Today there are 35 volumes in 41 languages, and more than 14 million copies have been sold worldwide. The book is required reading in many MBA programs throughout the world. The author taught the topic at the University of California, Berkeley Extension Division. He lectures on it worldwide. |
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Wrestling, Ratings and Guerrilla Marketing
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| Guerilla marketing is a term that was coined by Jay Conrad Levinson in his book of 1984, Guerilla Marketing. This is a form of advertising and promotions that depends on the unconventional. Imagination is key, and a big budget isn’t always necessary. Entrepreneurs use this technique, and it’s considered to be non-traditional--just what entrepreneurs are known for being. |
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The Entrepreneurial Author: Surviving Tough Economic Times By Jay Conrad Levinson and David L Hancock Foreward by Rick Frishman
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| When I started doing promotional work, I was always given a limited budget. This meant that I had to get creative and that was one of the things that really appealed to me about promotional work. So, for a long time I was doing “guerilla” marketing – without knowing it. When I was asked to do a review for the new Jay Conrad Levinson book I was very pleased. Since David Hancock is a co-author, that made me even more interested in this book because I’ve enjoyed his entrepreneur author blog. David and I share many thoughts about how authors, especially business book authors, should approach their promotion. Many of these thoughts are included in the pages of The Entrepreneurial Author. Let me say in the beginning that this book is good for many entrepreneurs – not just authors. |
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How to start a home based business
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| From the owner of a successful home-based business, here is my advice for starting a home business or a small business... |
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How effective is your Advertising?
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| Have you ever heard of Guerrilla Marketing? It’s an effective way of marketing execution for mostly small businesses but its techniques can be applied in huge corporations as well.
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Other jay conrad levinson Related Articles
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The Entrepreneurial Author: Surviving Tough Economic Times By Jay Conrad Levinson and David L Hancock Foreward by Rick Frishman
| |
| When I started doing promotional work, I was always given a limited budget. This meant that I had to get creative and that was one of the things that really appealed to me about promotional work. So, for a long time I was doing “guerilla” marketing – without knowing it. When I was asked to do a review for the new Jay Conrad Levinson book I was very pleased. Since David Hancock is a co-author, that made me even more interested in this book because I’ve enjoyed his entrepreneur author blog. David and I share many thoughts about how authors, especially business book authors, should approach their promotion. Many of these thoughts are included in the pages of The Entrepreneurial Author. Let me say in the beginning that this book is good for many entrepreneurs – not just authors. |
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Wrestling, Ratings and Guerrilla Marketing
| |
| Guerilla marketing is a term that was coined by Jay Conrad Levinson in his book of 1984, Guerilla Marketing. This is a form of advertising and promotions that depends on the unconventional. Imagination is key, and a big budget isn’t always necessary. Entrepreneurs use this technique, and it’s considered to be non-traditional--just what entrepreneurs are known for being. |
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Viral Marketing & Why You Should Be Leveraging It In Your Business
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| According to Guerrilla Marketing Expert Jay Conrad Levinson, this is due to a simple marketing truth -- "people dislike admitting that they are affected by marketing", so they will often give credit to a friend. In addition, there is no disputing the power of referrals -- and these are most likely to be received within 30 days of the original sale. |
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Guerilla Marketing Weapons by Jay Conrad Levinson
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| In these tough economic times – it is more important than ever to find inexpensive and effective ways to market our businesses. Jay Conrad Levinson and Guerilla Marketing are two of the best sources for this information. |
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Monumental Secrets of Guerrilla Marketing – Tactics
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| I had the pleasure to listen live and watch a webinar by Jay Conrad Levinson as part of Microsoft’s Small Business Summit. Jay is the father of Guerrilla Marketing with almost 50 years in the advertising and marketing industry. |
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