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Lesson #3: Take Advantage of New Technologies
“I don’t care about being bigger, because I’m already bigger than I ever expected to be,” Oprah says. “My constant focus is on being better. Should I be doing multimedia video production? Or seminars on the Internet? How can I do what I’m already doing in a more forceful way?” Oprah’s ability to consistently take advantage of new media and technology is one of the distinguishing features of her massive success. Harpo Studios, Oprah’s brainchild, has successfully grown from a one-show production to a multi-billion dollar media powerhouse thanks to its expansion into different media.

Building an Empire: Oprah’s Formative Years
Oprah’s ambition did not diminish with the success of The Oprah Winfrey Show. After her successful acting debut in The Colour Purple (1985), Oprah’s desire to expand into the film and television industry was further fueled. In 1988, Oprah became the third woman in the American entertainment industry to own her own studio when she created Harpo Studios. Oprah’s name read backwards, Harpo is a television and film production, magazine publishing and online media company in one. “I did this to really expand into the areas I wanted to and take over the show to create more time for me to do features and TV specials,” she said.

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