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The Weight Loss Guru: The Early Years of Jenny Craig
When Jenny Craig had her second child, she was thrilled. That excitement, however, quickly turned to depression when the weight she had gained during the pregnancy refused to go away. But Craig was not one to sit and while away her time being depressed. Instead, she decided to do something. Not only did she lose her own excess weight, but she created a business empire in the process. Today, with over 650 centres around the world, Jenny Craig Inc. has become one of the largest and most recognized companies in the weight management industry.

Turning A Weight Snag Into A Business Sensation: Jenny Craig Inc. Is Launched
“Whoever heard of cholesterol when I first started in this business in 1959? People didn’t pay any attention to what they ate,” says Craig. “I noticed a need before it was a whole industry and in that sense, I was entrepreneurial.”

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The Weight Loss Guru: The Early Years of Jenny Craig
When Jenny Craig had her second child, she was thrilled. That excitement, however, quickly turned to depression when the weight she had gained during the pregnancy refused to go away. But Craig was not one to sit and while away her time being depressed. Instead, she decided to do something. Not only did she lose her own excess weight, but she created a business empire in the process. Today, with over 650 centres around the world, Jenny Craig Inc. has become one of the largest and most recognized companies in the weight management industry.

Lesson #1: Boldly Go Where No Marketing Has Gone Before
As Jenny Craig centres began to spread throughout America and the rest of the world, Craig began to notice an interesting phenomenon. “The markets where we had the most competition were our best markets,” she says. “I realized why. There was greater awareness of the risks of obesity and a major reason is the advertising we and all the other companies were doing.”
Lesson #2: Why Offer Just A Product Or Service When You Can Offer Both?
Although most of Craig’s previous experience had been in gyms and fitness centres, that is not what her company was about. While there was indeed a fitness element to her weight loss program, Craig designed her company around a belief that losing weight required more than just exercise. That is why Jenny Craig centres do not only help their clients establish a workout regimen, but also provide advisory and motivational services. And, in one of her greatest coups, Craig introduced her own prepared foods.

Lesson #3: Make Your Product As Personal As Possible
Jenny Craig’s success did not lie just in the fact that the program combined athletic activity with its own prepared foods. Craig had a secret that kept customers coming back for more. If all her years in the industry had taught her one thing, it was this: the road to weight loss was a difficult one and people needed all the support they could get along the way. To that end, Craig made it her number one priority to engage her clients, making the program as interactive and supportive as possible to keep them motivated and paying!
Lesson #5: Use Training To Keep Your Company Current
One of the reasons why Jenny Craig’s weight loss program has always been at the forefront of the industry is because is has always been at the forefront of new research and training. From its initial inception, Craig wanted to make sure that her company had not only the most highly skilled staff on board, but that their program was informed by the most current weight loss trends. To that end, employee training became a crucial component of Jenny Craig.

Jenny Craig Quotes
Jenny Craig Quotes
Jenny Craig Locations
Jenny Craig is based in Carlsbad, California, but you might never know it. It has become one of the largest weight management companies in the world, with more than 640 outlets across the U.S., Canada, Australia, New Zealand, and Puerto Rico. It has served more than 10 million clients at all of its various Jenny Craig locations since its inception in 1983.

Jenny Craig Recipes
One of the cornerstones of the Jenny Craig weight loss program is its food. But you don’t have to buy their prepackaged meals to take advantage of the knowledge and creativity of the nutritionists that work there. They have compiled a number of recipes, on which their prepackaged meals are based, and offer them to their clients as an alternative. Should clients wish to try cooking for themselves and establishing a healthy lifestyle change, these Jenny Craig recipes are here to help.

Jenny Craig Program
The program that once used to be known for its prepackaged weight loss foods is now becoming known for something entirely different: celebrity endorsements. Yes, I’m talking about the Jenny Craig program.

Jenny Craig Locations
If you are looking to find out where Jenny lives, I can’t help you. I assume it’s in a neighborhood where very few people, if anyone at all rents. However finding Jenny Craig locations is a much easier proposition. In fact, it is probably one of the easiest things you will do in a day. The people at Jenny have bent over backwards to make sure that you can find a location nearest you without having to so much as open a phone book. With nearly 1,000 Jenny Craig locations worldwide, this is kind of nice for the average person wishing to avoid “Average Joe’s Gym.”
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