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Lesson #3: When the Market is Limited, Push the Limits
“The idea gradually dawned on me that what we were doing was not merely making dry plates, but that we were starting out to make photography an everyday affair,” said Eastman, “to make the camera as convenient as the pencil.”

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Debates on the advantages and disadvantages of this unique approach have been discussed here and there. But the most practical question that all business owners should ask is: How do I know my home based appointment setters are working?
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