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Extraordinary Day
The other day a friend made an off-hand comment that made me laugh at first and then ponder. We had had a brief chat early in the day and then he said, “OK, you right the world and I will speak to you later.” There was something paradoxical and empowering about that comment. I would do something totally earth shattering during the day and then we would have another routine chat that evening. Rather like the line “Only got 4 minutes to save the world” from Madonna’s song “4 Minutes.” When I listen to that song, I think, “Well, if Madonna can save the world in four minutes, I can definitely accomplish everything on my to do list,” no matter how daunting it looks.

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JetBlue
I just had to write about JetBlue and the leadership of it's CEO David Neeleman. When something comes at me from 10 different directions, I get all esoteric and believe I should take a hard look at whatever is coming in. It's kind of like the universe is trying to tell me something. For those who did not see the article in last month's INC. Magazine or this month's Fast Company Magazine or the book that's written about him, let alone someone that you know who has experienced Neeleman serving them a snack on one of his flights, I'll condense what this guy is all about and the results he's having thus far. Since most of this readership is results oriented I'll begin with the end. Jetblue is an airline with more than 6,000 employees and 57 twin-engine jets.
JetBlue Valentine’s Day crisis—The case for Chief Reputation Officer (CRO).
A good organization reputation is invaluable. CEO’s spare no expense in their efforts to restore their company reputation when threatened or damaged in a crisis. This article examines JetBlue’s response strategies in the 2007 Valentine’s Day jetliners’ grounding crisis on New York’s JFK’s frozen airport runway. It makes the case for chief reputation officer. Reputation is simply too important to be left to chance.
The Day our Icons let us down
In the seventies Marks and Spencer plc, in UK was the icon of the retail industry. Everyone used M&S as a benchmark by which they measured their performance and aspired to achieve. National Westminster Bank was the biggest bank in UK and the bank that handled the Bank of England. British Airways was the major airline in the world and a company that other airlines looked up to. There were similar organizations in North America as well and other parts of the world. Then the world changed. In the 80’s the world shifted gear. The icons were found to be set in their traditional ways. In fact all three of these companies were challenged to the level that they nearly disappeared.
Optimizing Your Social Media Marketing Through Twitter Utilities
With Twitter sewing up the market for sharing bits of information with the public, smart entrepreneurs are hopping on the bandwagon and leveraging thee enormous success of Twitter with their own services. Adding value to the twitter experienceBusinesses are now using Twitter related services to get feedback, announce new products, share information about forthcoming special offers, track the conversation that’s going on around their brand or broadcast details about their upcoming seminars, meetings and coaching programs.Twitter utilities are being used by leading companies such as Dell, JetBlue Airways, The New York Times and even the BBC
Employee Frustration in a Customer-Based Organization
By now we all must have heard of the infamous Steven Slater formerly of JetBlue, whom made a vivid exit from his place of employment after reaching his breaking point on the job. While many employees who have had their fair share of frustration on the job applaud his approach…many wonder what caused a man who had a 20-year career in customer service to end it as dramatically, and unexpectantly as he did. In this edition of Astronology, we take a look at the customer-based frustrations employees face.
Pollen and Mold Allergy
During much of the year, plants produce pollen. Mold knows no season and may occur anytime. Plants release pollen in order to fertilize other plants. Not all of those particles reach their intended targets. Some enter the airways of people. The same goes for mold, which can find its way into the nose or mouth through many routes.
Crisis Communications Case Study
On February 14th, 2007– Valentines Day of all days- a snowstorm blanketed much of the Northeast. Several major airlines, Continental, United, Delta, US Airways and Jetblue, were all forced to ground their flights. But for more than a week, the national and local media focused on just one airline: JetBlue. What did this airline do wrong that placed it in the national spotlight? A case study on how your company can avoid this fate.
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