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Should Social Networking Support the Sales Effort?
Deborah Penta, my guest on this week's episode of Meet the Sales Experts, shed some light on how the relationship between sales and marketing should work. One of the things she said that I really liked was that executives "have an obligation" to market their companies and generate quality leads for their salespeople. An obligation! It doesn't get any better than that.
Make Sales the Culture of Your Company
Jim shared many entertaining, insightful personal stories of success and failure, including the lessons he took away and how he continues to apply them today. One of my favorite stories was about the day he decided to raise his prices and was convinced that his potential customer would never pay $350,000, for a project he would have sold at $199,000 just one week earlier.

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