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Hugh Hefner Roast
In 2001, just weeks after the September 11th terrorist attacks in 2001, the New York Friars Club went ahead with its scheduled Hugh Hefner Roast. The Friars Club is a club located in New York City, which has become famous for its risqué roasts of celebrities. It was founded in 1904, and has since roasted such notable celebrities as Milton Berle, Sammy Davis, Jr., George Burns, Johnny Carson, Nat ‘King’ Cole, Harry Belafonte, Jerry Lewis, Chevy Chase, Richard Pryor, Pamela Anderson, and Donald Trump. In recent years, their roasts have been televised on Comedy Central, and members of the public have even been invited to attend the live tapings.

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Will Industry Learn from the Media’s Troubles?
"They [reporters] don't climb the stairs anymore, they don't understand the shoe-leather, they don't teach that in their high-class schools. "They are highly trained people who sit in their offices and write term papers. They won't sully themselves going to a greasy housing project or stand out in the rain for a few hours." – Jimmy Breslin, Pulitzer Prize winning columnist
Sean Combs Godzilla
In 1998, a film was released that would introduce Sean ‘Diddy’ Combs to a new audience of music listeners. Starring Matthew Broderick and Hank Azaria, “Godzilla” opened in theatres across America to mixed reviews. It was yet another remake of the classic Japanese film “Gojira”, but this time, there were a few twists, one of which was the film’s soundtrack featuring rapper Sean ‘Diddy’ Combs in a joint venture with the guitarist of famed English rock band Led Zeppelin, Jimmy Page. For Sean Combs, Godzilla was his chance to show people he wasn’t just a one-genre musician; he could rock it out with the best of them.

Social media case study: The Jimmy Choo Trainer Hunt
Social media agency FreshNetworks helped luxury shoe and accessory brand Jimmy Choo use social media to launch their new trainer collection, helping to increase sales by 33%.
Social media case study: Jimmy Choo and Project PEP
Social media agency FreshNetworks helped Jimmy Choo raise awareness and drive sales from their charitable collection Project PEP.

Whine or Shine ---- Sales Management
Jimmy Jo Bonds was hired by ABC Heating as their new Vice President of Sales. ABC Heating and Air Conditioning has seventeen branches across the Midwest. Jimmy is replacing the former VP of Sales due to stagnant sales (zero growth) that did not improve for five years running. Jimmy has quite an impressive resume as a "Product Manager". Jimmy's primary challenge was stated very clearly by his boss the President...... "I need you to focus on Growing Market Share!" The president went on to promise Jimmy all the support and resources he would need to get the job done. Jimmy has eighteen sales people and a National Accounts Manager reporting directly to him.
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