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Sweet Emotion - Brands Look to Send the Consumer on an Emotional Roller Coaster
Rob Rush outlines the importance of creating an emotional connection with your customers and how best to go about "operationalizing" an emotional relationship between a brand/company and a customer.

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Structured Procrastination
You probably know what procrastination is, but have you heard about "structured procrastination"? This definition, from Stanford philosophy professor John Perry, casts structured procrastination as something even "productive" people tend to do:
Features and Benefits
"Because nobody who bought a drill ever really wanted a drill. They wanted a hole. Therefore, if you want to sell drills, you should deliver information about making holes, not about drills!" Perry Marshall

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