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Lesson #2: The Proof is in the Product that Works
In 1910, Harley-Davidson motorcycles captured at least seven different first place finishes in races and endurance contests across America. The four boyhood friends who founded the company began racing their motorbikes because they loved it. But soon after they began sweeping races across the country, Harley and the Davidson brothers realized that they were now racing for something even more valuable than a trophy or prize money: they were racing for sales.

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