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Look out for the new shiny object
As entrepreneurs, we sometimes are too quick to follow the new shiny object.

"The Profitable Retailer" by Doug Fleener
The business book that asks: Retail, is it in you? Rating: 5/5

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The Joel Roberts Way to Make Profits from Problems
Joel Roberts used to be with KABC radio in Los Angeles. He went from radio to marketing, and he now trains people on how to become direct marketers. His list of clients speaks for itself; it includes Harv Eker (Secrets of the Millionaire Mind) and Stephen Covey (The Seven Habits of Highly Effective People), and he is also the official media coach for Chicken Soup for the Soul. Chet Holmes says to focus on the market data - focus on the problem. Chet’s advice is to build the pain until they can’t stand it any longer and they have to take action. Joel Roberts has a similar but unique perspective. He answers the question: How Do You Get The Attention Of The Mass Media?
How to get and leverage attention from the mass media
To get mass media attention, you have to broadcast for a reason. That means your message is broadcast to a lot more people than those in your niche. This is where most people get it completely wrong, and here Joel Roberts gave some very good advice. No matter what your niche is, you have to figure out a way to frame it so that the masses will listen. If you can grab their attention for an instant, you can then go into the details. But, if you start with the details and the solution, you won’t get anywhere with the mass media.
How to create success in your life by using the Five L’s method
I believe that if you want to succeed then you must model successful people. I look to several guides in my life such as Joseph McClendon III, Anthony Robbins, Napoleon Hill, Joel Osteen, Wayne Dyer etc. Success leaves clues, for example when modeling some of the best of the best, I felt like I knew it all, and then I found out I was missing the five L’s in my life.
How much are your salespeople really worth?
Commission only salespeople can be effective - however one of the major problems with a comm-only sales strategy is that salespeople in these roles, more often than not, become all about 'the sell' for obvious reasons: no sale -no pay -no eat!
Frankie Valli and Jersey Boys Good Metaphor for Recession Worn Companies
The Broadway shows All Shook Up, featuring the music of Elvis Presley, Movin' Out, featuring the music of Billy Joel, and Mama Mia, featuring the music of Abba, were all very enjoyable, fun evenings, but the stories were contrived to fit the music. Like so many sales calls I've been witness to, the presentations (shows) were created to fit the product (music) because they didn't have a good story that stood on its own.
Tricks of the Trade: The Fine Art of Working a Franchise Expo
The power of face-to-face meetings is undeniable--but are you making the most of the opportunities at hand? While trade shows bring franchisers thousands of potential leads, a few missteps can cost them the game. When it comes to attracting the most qualified investors to your booth, veteran franchise event producer Joel Goldstein dishes out the true tricks of the trade.
A Tale of Two Managers: Command versus Commitment
Joel views himself as a "realist." As a manager, he has little time or patience for, as he puts it, "making nicey-nicey." Coming from a deep technical background, he hates meetings ("they get in the way of real work") and resents having to sell changes or get people on board. "I don't care if they like me," he's fond of saying, "I only want their respect and compliance." He likes nothing better than solving tough technical problems with practical, well-designed solutions. He runs his organization "by the numbers." He focuses on continuously improving existing processes and technologies. He sets high targets and relentlessly drives everyone to meet them.
Seeing Only What Is or What Could Be
Joel was a realist. He prided himself in being practical and "down to earth." He was very skeptical about new ideas and changes. "You'll have to prove it to me. I'll believe it when I see it," he often said to his kids or team members. He believed that kids today were lazy, sloppy, and untrustworthy. Reading the newspaper after supper, he'd finish a story about some horrible crime or new violence with another comment on his pet theory that society was on a slippery slope of sin and destruction. At work, Joel often made cynical jokes about the stupidity of management and the direction they were trying to move the organization.
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