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How to get and leverage attention from the mass media
To get mass media attention, you have to broadcast for a reason. That means your message is broadcast to a lot more people than those in your niche. This is where most people get it completely wrong, and here Joel Roberts gave some very good advice. No matter what your niche is, you have to figure out a way to frame it so that the masses will listen. If you can grab their attention for an instant, you can then go into the details. But, if you start with the details and the solution, you won’t get anywhere with the mass media.

Other joel roberts Related Articles

Peak Performance
Book Review -- Inspirational Business Lessons from the World’s Top Sports Organizations – By Clive Gilson, Mike Pratt, Kevin Roberts, Ed Weymes – Texere Publishing, NYC – September, 2000 – 359 pp --$27.95 – ISBN: 1-58799-006-7
Rules of Thumb for Business Writers
Book Review -- Rules of Thumb for Business Writers By Diana Roberts Wienbroer, Elaine Hughes, Jay Silverman; McGraw-Hill, Two Penn Plaza, 212.904.5951, NY 10121; www.books.mcgraw-hill.com; ISBN 0-07-145575-7; May 2005; 223 pages
The Joel Roberts Way to Make Profits from Problems
Joel Roberts used to be with KABC radio in Los Angeles. He went from radio to marketing, and he now trains people on how to become direct marketers. His list of clients speaks for itself; it includes Harv Eker (Secrets of the Millionaire Mind) and Stephen Covey (The Seven Habits of Highly Effective People), and he is also the official media coach for Chicken Soup for the Soul. Chet Holmes says to focus on the market data - focus on the problem. Chet’s advice is to build the pain until they can’t stand it any longer and they have to take action. Joel Roberts has a similar but unique perspective. He answers the question: How Do You Get The Attention Of The Mass Media?
How to get and leverage attention from the mass media
To get mass media attention, you have to broadcast for a reason. That means your message is broadcast to a lot more people than those in your niche. This is where most people get it completely wrong, and here Joel Roberts gave some very good advice. No matter what your niche is, you have to figure out a way to frame it so that the masses will listen. If you can grab their attention for an instant, you can then go into the details. But, if you start with the details and the solution, you won’t get anywhere with the mass media.
Coaching for Performance
Improving skills and behaviour is the key to bettering employee performance and the results they produce, says Dennis Roberts, but achieving this is not straightforward when you are dealing with emotional as well as rational beings.
How to create success in your life by using the Five L’s method
I believe that if you want to succeed then you must model successful people. I look to several guides in my life such as Joseph McClendon III, Anthony Robbins, Napoleon Hill, Joel Osteen, Wayne Dyer etc. Success leaves clues, for example when modeling some of the best of the best, I felt like I knew it all, and then I found out I was missing the five L’s in my life.
The Black Hole of the Workplace
How many times have you heard, “that meeting was a waste of my time”? To understand the dynamics of meetings, read on. It’s more than Roberts Rules, way more!! It’s about the relationships in the room and how we all struggle and want to be a part of the group, the ‘in crowd’ as we used to say. Maybe we still say that!! And it’s about how we learned to manage relationships and where we learned this. Explore how you feel about meetings and your role in creating meetings of collaboration and trust.
Tricks of the Trade: The Fine Art of Working a Franchise Expo
The power of face-to-face meetings is undeniable--but are you making the most of the opportunities at hand? While trade shows bring franchisers thousands of potential leads, a few missteps can cost them the game. When it comes to attracting the most qualified investors to your booth, veteran franchise event producer Joel Goldstein dishes out the true tricks of the trade.
Marketing Secret: Be a Name Dropper
What's in a name? Could be millions. If you were a movie producer and you wanted a "name" to help you reap millions - you would pay $10 to $20 million for Bruce Willis, Julia Roberts, Jim Carrey or Arnold (when he returns to Hollywood...he said he'd be back).
Seeing Only What Is or What Could Be
Joel was a realist. He prided himself in being practical and "down to earth." He was very skeptical about new ideas and changes. "You'll have to prove it to me. I'll believe it when I see it," he often said to his kids or team members. He believed that kids today were lazy, sloppy, and untrustworthy. Reading the newspaper after supper, he'd finish a story about some horrible crime or new violence with another comment on his pet theory that society was on a slippery slope of sin and destruction. At work, Joel often made cynical jokes about the stupidity of management and the direction they were trying to move the organization.
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