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Great writing, unfiltered
Here's what used to happen: A publisher had a magazine, or a big pile of stamps and a mailing list. She'd hire a copywriter or a stable of them. Sometimes the combination worked out and end up with the New Yorker or LL Bean. But other times (most of the time) it's just a waste. Either the stuff that goes out is lousy or the great writers don't get heard. (More than 70,000 books got published in the US last year... how many have you read?)
Words of Copywriting Wisdom … An Easy Way to Make Your Copy More Inviting
An Easy Way to Make Your Copy More Inviting Master copywriter Paul Hollingshead reveals how creative use of punctuation can make your copy less intimidating to read while injecting a more conversational tone. How to Force Your Reader to Keep Reading – Let Me Explain AWAI staff writer John Wood explains five ways to utilize conversational transitions in your copy to keep your reader reading. … Stop Screaming! Use Simple Design to Lead Your Reader Directly to the Sale Learn how to create a seamless “reading path” for your reader on any web page or advertisement you create. Successful reading paths use a specific design hierarchy. AWAIer Keith B. Asks Rebecca … Is Nick’s New Program Suitable for Newbies? AWAIer Keith B. asks Rebecca McEldowney about Nick Usborne's new AWAI program

Other john wood Related Articles

Wikipedia for Patents
John Funk, an entrepreneur (I’m an investor in John’s newest company – Evergreen IP) and friend has a innovative proposal up concerning changing the rules on the current patent system. I’ve been on both sides of the patent aisle with John – we like to joke that early on in our relationship John’s company sued one of my companies (and then my company sued John’s company back) for patent infringement (the companies settled several years later for a cross license and $1 – much to the delight of the lawyers who got all the bucks.) Fortunately we got past all that crap and have developed a nice friendship.
Dinner at Ron's
I recently had the pleasure of participating in a dinner at Ron and Miri Gutman's home in San Francisco. Ron is the Founder & CEO of Wellsphere, and he and Miri were the perfect hosts. I had a BLAST cutting wood before the dinner. I went for a great run and came back to find a stack of wood, which Ron caught me chopping. It felt like when I was a kid and dad and I used to do it back home.

Marketing Software
I have a friend named John who I met a few years back at a business convention. Due to our similar interest in startups, we hit if off right away. John was just working on getting his public relations company off the ground and running, and with the amount of passion he always had for this business, I had no doubt he would be able to do so. But, after having lunch with John the other week, I realized something; three years after I had first met him, John was still struggling to get his business off the ground. It wasn’t because he wasn’t dedicated. Rather, after talking to him, I realized he was missing out on having one big advantage: marketing software.

How to decide when you need a written agreement (and when you don’t)
“You have a deal!” said John as he reached over to shake Paul’s hand. Paul was elated. He knew the new business venture could reap rewards for both parties. However, Paul had been burnt before in a similar deal and knew he should have a written agreement with John. But, he wasn’t sure John would go for it – and he didn’t want to lose the deal.

Success Through A Positive Mentor
"Success Through A Positive Mentor" is John Paul Carinci's story of how a chance meeting with an Olympic champion at age 21 changed John forever. by John Paul Carinci: author of "The Power Of Being Different" (c- 1998 John Paul Carinci)
10 Questions to Help You Determine Why Your PPC Campaign Is Losing Money
AWAI Staff Writer, John Wood, points out the 10 most important things to look for to determine why your PPC campaign is losing money.
Impossible Achievements
Last weekend, I did something that I thought was impossible. I broke a piece of wood into two pieces with my bare hand. I was in total shock afterward, but a good kind of shock. Breaking that wood was such a stretch for me that afterward, my mind started to play tricks on me. I wondered if I did really do it. Luck for me, there was a room full of people watching me and could verify that I did actually do it. AND I have the piece of wood to prove it!
Negativity Has Left the Building: Focus on the Positive & Show Negativity the Door
John was at his wits end because his sales team had gone negative, they were selling less and he could see his ship had sprung a major leak and was going down. I gave John an exercise to do over the next 3 weeks to show negativity the door.

Give them wings and they will fly
To get the best out of your staff you really have to know them. If you are able to connect with your employees you are going a long way to being a successful manager. Take a typical supervisor, John, in an organisation. Could you answer the following questions about him? Why does John want to work for you? What has been his greatest achievement this year? Does he have a professional goal for 2010? How long has John been working for you? If you are unable to answer any of these questions about one of your own employees then you are probably out of touch with your staff, and out of touch with your business.

David Wood - A Worthy Marketing Mentor
You may have had a friend or do have one by the name David Wood. However, he is not the one to be discussed here. Better still, could it be that you heard about one David Wood who is known to be one of the big players on network marketing?
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