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Lesson #1: Pump Up Your Marketing with Promotions
“Our competition spends over a billion dollars a year. We can’t play by their rules,” van Stolk once said. “When you’re marketing without money, you have to stay true to the fact that you need to make an emotional connection.”

Tuning into Tastes: The Secret of Jones Soda’s Success
“If you’re able to listen to customers from their perspective, not everything they say will make sense,” says van Stolk. “Not everything they do will be right. But you’ll know more about what you have to do because of it.”
Lesson #4: Giving Back Can Bring Your Game Forward
“Recently, I’ve been looking at all these athlete endorsements. It’s really cool that these guys are making all this money, but is that really going to make a difference?” asked van Stolk.

Lesson #3: Give Your Company a Shock Treatment
“The three rules we have right now are to be really consistent in the quality of our product, to be unpredictable, and to create emotion. That’s it,” says van Stolk.

Lesson #2: Use Your Consumers As Your Secret Ingredient
“The reality is that consumers don’t need our s---,” says van Stolk. “People get fired up about Jones because it’s theirs.”

From the Ski Slopes to the Soda Stands: The Early Years of Peter van Stolk
“The customer's not always right. F--- that. If you're always trying to cater to everyone, you have no soul.”

Guy's Index of Absurdity: The Top Ten Ways to Tell If Things Are Really Bad
The experts are promulgating many esoteric ways to determine the financial condition of the economy. It's irrational to base one's mood on the Dow Jones Industrial Average (DJIA). After all, (a) what does that have to do with the real world? And (b) it reflects the buying (and selling) decisions of the same investment bankers who got us into this mess.

Other jones soda Related Articles

Selling the Customer What the Customer Needs Not What You Want
I’d like to tell you a little story about Sam, an old acquaintance of mine. The first time I met Sam I had stopped in his little general store while passing through town to buy some soda for my long car ride back home. His was the only store in this very small rural town and he did a sizable amount of business. As I walked down one of the aisles to get to the refrigerated coolers in the back where they kept the soda, I couldn't help but notice that the shelves were loaded with containers of salt for sale. There were salt containers from the front of the aisle to the back, from top to bottom, and on both sides of the aisle. I couldn't believe it, an entire aisle dedicated to just salt.
"Mind Your X's and Y's: Satisfying the 10 Cravings of a New Generation of Consumers" by Lisa Johnson
Learn how to turn your business into a breakaway brand like Facebook.com, Jones Soda or VocationVacations by using as many cravings of the Connected Generation as possible! Rating: 4/5
Tanzania on a mission to wipe out Kenya’s flamingoes
Kenya’s multi-billion shillings tourism industry faces major test as Tanzanian authorities plan a soda ash project that could eliminate the flamingos in the region.
Soda Vending Machine = Energy Hog
If you are paying the power bill for a soda dispenser, you might be surprised to learn they use more than four times the energy of a standard home refrigerator.

A Day In The Life Of A Mixstirs Franchisee
Smoothie businesses are growing increasingly popular these days as many Americans are seeking out health and tasty alternatives to soda and milkshakes. Mixstirs is one of the most exciting and unique new smoothie franchises available, and here's an in-depth look at Mixstirs and what it's like to be a franchisee with them.
Jonesing for a Jones: Van Stolk’s Company Goes Global
Sitting on a shelf just outside van Stolk’s office were two two-litre jugs of Sam’s Choice soda from Wal-Mart. “They’re there so that every day, as I walk past, I’m reminded of what I don’t want to be,” he said.

Lesson #2: Use Your Consumers As Your Secret Ingredient
“The reality is that consumers don’t need our s---,” says van Stolk. “People get fired up about Jones because it’s theirs.”

How SMEs can go global
A new book by home business guru Emma Jones explains how SMEs and sole traders can go global to increase their income during the recession.
Lesson #3: Learn The Industry From The Ground Up
To this day, Fox still keeps a copy of his 1952 driving logbook in his office. It is a reminder of the days when he used to cart coal in the winter and soda in the summer around in the back of his used truck. That is, until he was 30 years old and “had six kids and 60 trucks.”
Health Habits: Can The Pop
I bet you didn't know that there's a "Morbidity And Mortality Weekly Report." Well, there is, and in an edition of the report this June readers got more statistics on how hard soda pop is on your body....
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