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Lesson #3: Create the Illusion
Until 1985, what was known about Lauder’s life was limited largely to what she decided to reveal. She had created an image of herself as the Cosmetics Queen whose eternal youth, beauty and class could not risk being marred by the reality of her somewhat plain upbringing. In 1985, that all changed when Lauder learned of the soon-to-be published unauthorized story of her life and she was prompted to write her own biography. But, even with the release of Estee: A Success Story, little was in fact exposed to help break down the myth of the larger than life Lauder.

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Estee Lauder Biography
The Estee Lauder biography is a story of an anything but ordinary woman. Born Josephine Esther Mentzer on July 1, 1908 in Queens, New York, the cosmetics queen the world would later come to know as Estee Lauder grew up in a busy household. She was the youngest of nine children to parents who had immigrated from Hungary and Czechoslovakia. Her father owned a hardware store in Queens, above which the family lived in a small apartment.

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