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journalism industry Tagged Articles
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How to Pick a PR Firm
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| As the Internet and self-publishing tools have flourished and caused massive ripples to the journalism industry, the next wave of the ripple is hitting PR firms. During this transition, the number of journalists went from few to many. At the same time, the number of companies & new products needing media coverage went from few to many. And this has happened quite rapidly, so the industry as a whole has not had a chance to catch up.
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Other journalism industry Related Articles
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Beyond Spin
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| Book Review -- The Power of Strategic Corporate Journalism |
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We the Media
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| Book Review -- Grassroots Journalism by the People, for the People – Dan Gillmor; O’Reilly Press, 1005 Gravenstein Highway North, Sebastopol, CA 95472, 707.827.7000, www.oreilly.com; August 2004; 304 pages, hardcover; $24.95 |
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Knightfall: Knight Ridder and How the Erosion of Newspaper Journalism Is Putting Democracy at Risk
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| Book Review --
Knightfall: Knight Ridder and How the Erosion of Newspaper Journalism Is Putting Democracy at Risk – Davis Merritt; AMACOM, 1601 Broadway, NY, NY 10019; www.amacombooks.org; ISBN: 0-8144-0854-0 240 pages, $24.95
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How to Pick a PR Firm
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| As the Internet and self-publishing tools have flourished and caused massive ripples to the journalism industry, the next wave of the ripple is hitting PR firms. During this transition, the number of journalists went from few to many. At the same time, the number of companies & new products needing media coverage went from few to many. And this has happened quite rapidly, so the industry as a whole has not had a chance to catch up.
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Local Television: A Question of Relevance in a Changing World
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| Like the once great pitcher whose fastball has lost some of its speed, or the boxer whose timing is a second or two slower than it once was, local television is also out of step with a world that is now dominated by citizen journalism and fast-paced individually driven social media venues. |
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Financial Reform Bill Diversity Requirement Has Challenges
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| The government now mandates that the financial industry increase efforts to employ persons from diverse populations. The federal government will need to address the attitudes of present financial industry personnel that keep the industry from becoming a more diverse industry. |
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Who cares about PR?
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| The public relations industry is coming of age in a global economy where it is ideally placed to take advantage. Maybe we should look at what the PR industry offers, rather than how the industry has been characterised. Here are five key messages to consider.
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What To Do When You're Lacking Inspiration
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| The primary source for "inspiration" in business is to focus on "Why." Why do you do what you do? Why'd you choose that career, that industry, that company? Why did you decide to start your own business? Figure out "Why," and you'll find inspiration pretty quickly. I'm a former journalist, and they trained us in journalism school to look at the Ws - Who, What, When, Where, and (of course) Why. (They also threw in How, and constantly lamented the fact that word did not start with W.) If you're struggling with what to do when you're lacking inspiration, try these other "Ws" and see if they don't point back to "Why."
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New Study Suggests Lessons for Online Journalism
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| According to a new study cited in the NY Times, journalists need to rethink their online models.
Perhaps the most significant recommendation from the 139-page report, published by Columbia's Graduate School of Journalism is to change journalists', and their audiences', relationships with advertisers. According to a new study cited in today's NY Times, journalists need to rethink their online models. (Please note: I do not represent Columbia University, Columbia's Graduate School of Journalism, the New York Times, or anyone connected to the study discussed in this post.) |
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The Ultimate Secret of Acing Behavioral Interviews SHOW don’t TELL
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| When I was a journalism major I wrote countless papers. Many of the papers that I would get back had the words, “Show – don’t tell” written on them. |
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