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Garber on Business: Breaking in to Trade Magazine writing
No matter how much experience one has as a journeyman writer, any new area of expertise presents certain challenges...

Other journalism organizations Related Articles

Beyond Spin
Book Review -- The Power of Strategic Corporate Journalism

Knightfall: Knight Ridder and How the Erosion of Newspaper Journalism Is Putting Democracy at Risk
Book Review -- Knightfall: Knight Ridder and How the Erosion of Newspaper Journalism Is Putting Democracy at Risk – Davis Merritt; AMACOM, 1601 Broadway, NY, NY 10019; www.amacombooks.org; ISBN: 0-8144-0854-0 240 pages, $24.95

The Six Pillars of Market Leaders
A lot has been said on the characteristics of effective organizations; organizations that have a strong presence, and their impact can be felt in the markets and communities they operate in; organizations that utilize all their current and potential resources to achieve their strategic goals.
Organizational "Strange Actractors"
We have for the most part looked at organizations in a traditional linear view and constantly put people, teams, departments, divisions and organizations in general into boxes often connected with lines. This is fine when trying to show where individuals reside within the context of organizations; however, it is not how organizations work.
The New Marketing
Before the web, companies had to either buy advertising or convince journalists to write about their products or services (many organizations still use this approach). One component of New Marketing focuses on brand journalism - the idea that creating great content will help your small business publish it's way to brand awareness.
Local Television: A Question of Relevance in a Changing World
Like the once great pitcher whose fastball has lost some of its speed, or the boxer whose timing is a second or two slower than it once was, local television is also out of step with a world that is now dominated by citizen journalism and fast-paced individually driven social media venues.
Newsblogging: How To Get Readers And Google To Love Your Blog
Blogging gives organizations the PR and marketing opportunity they’ve always dreamed of: the ability to tell the news their way and reach a targeted audience. This article outlines an innovative approach to blogging, called Newsblogging, which we believe is the next step in the evolution of journalism: the highest journalistic standards on a new media platform. Organizations can apply this blogging strategy to boost search position, hit Google Alerts and, most importantly, engage with their target audiences online.
A Personal 'Mission Statement' Spells Success!
One of the latest "techniques for success" is the personal mission statement. Motivational and management gurus say these can be as effective in our own lives as they are in organizations. The real question is, how well do they really work in organizations? So often, after all the committees have fiddled with these statements, they end up as vague, watered-down platitudes that are quickly forgotten. So does that spell success, for either organizations or for us personally?
New Study Suggests Lessons for Online Journalism
According to a new study cited in the NY Times, journalists need to rethink their online models. Perhaps the most significant recommendation from the 139-page report, published by Columbia's Graduate School of Journalism is to change journalists', and their audiences', relationships with advertisers. According to a new study cited in today's NY Times, journalists need to rethink their online models. (Please note: I do not represent Columbia University, Columbia's Graduate School of Journalism, the New York Times, or anyone connected to the study discussed in this post.)
The Ultimate Secret of Acing Behavioral Interviews SHOW don’t TELL
When I was a journalism major I wrote countless papers. Many of the papers that I would get back had the words, “Show – don’t tell” written on them.

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