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Can you do PR without talking to Journalists?
For me, PR always has been (and probably still is) the hardest part of marketing Exceptional Thinking. Why? Because it involves picking up the phone and talking to journalists. Now, I’m sure they’re lovely people, but in my head, they’ve got three heads, sharp fangs and would happily eat me for breakfast. And that’s why I personally don’t like calling them.

Richard Branson Quotes
Richard Branson Quotes
Lesson #3: Anything is Possible with Passion and Purpose
Ask anyone who has attended a Tony Robbins seminar to describe the experience in one word and you are likely to hear words such as “energetic” or “enthusiastic.” If there is one thing that Robbins is known for above all else, it is the passion with which he approaches life. Whether he is speaking to an audience of 2,000 or a single journalist, Robbins can’t help but be passionate.

Lesson #1: Do Not Put All Your Eggs Into One Basket
When McFarlane was once asked by a journalist what he considered to be his greatest career mistake, he did not hesitate for a second to answer. “Not thinking about being diverse in the business and artistic areas I was involved in,” he said. “My early mistake was not putting myself in a position where one or more mistakes wouldn’t determine the outcome of the rest of my future.”

Lesson #2: Commitments Never Come Without a Cost
“It is sometimes said that the people are ahead of the politicians; it can also be said that journalism ought to be ahead of the people. Otherwise, the people are ill-served,” said Luce. “As a journalist, I am in command of a small sector in the very front trenches of this battle for freedom.”

Henry R. Luce Quotes
Henry R. Luce Quotes
Flying High: How Kelleher Took Southwest to the Top
“I took an aptitude test in college, and it said there were three things I’d be fairly decent at,” says Kelleher, “being a journalist, an editor, or a lawyer.” Nobody – not the other airlines, not the financial community, not even his own aptitude test – believed Kelleher had what it took to start a successful company. So how did this man who was so destined to be a lawyer defy fate and become one of the most successful CEOs of his time?

Turning the Magic On: How Johnson Built an Empire
“You’re the only one who can make the difference. Whatever your dream is, go for it.”
Lesson #2: “The Titanic disaster brought radio to the front, and also me.”
Much of Sarnoff’s career seems to have been a case of being at the right place at the right time. For instance, intent on being a journalist, the young Sarnoff set off in 1906 to find a job with the Herald newspaper. By accident, Sarnoff found himself lost and wandered into the offices of the Commercial Cable Company instead. There, he was immediately hired, and his career in the electronic communications industry had begun.

Brokering Broadband: How Matthews Achieved Serial Success
A journalist once suggested to Mathews, “The standard wisdom is that Canadians are more risk-averse than Americans and therefore less aggressive.” Matthews’ response? “Okay, so I suggest you write some articles to stay that’s bullshit. Canadians need to just get on with it.”

Filling the Gap Between Generation and Conversion
I had a journalist ask me the other day to define the difference between sales and marketing for the typical entrepreneur.
DIY PR
My buddy, Glenn Kelman, the CEO of Redfin, had a strong reaction to last week’s post about PR by Marge Zable Fisher. So much so that he penned an alternate solution to the challenge of a good client-agency relationship: Don’t hire an agency and do it yourself. Here’s what he wrote.

You get to choose
That's the cool thing about marketing. Unlike most other functions in the organization, you get to choose where and how you do what you do.
Go ahead, dream small
There’s a time and place to go big, lord knows we get told how small we are often enough.
The Press Release Triple Threat
PR is great, it’s not free, it’s earned, but when it is, it packs some very nice ROI. One strategy that small business owners should employ is to take their PR message online and directly to the prospect by consistent use of the age old tool, the press release.
Help a Reporter Out (HARO)
The title of this post is the name of a great free service. Help a Reporter Out (HARO) is the brain-child of East Coast PR pro Peter Shankman. (I did a podcast with Peter that I will publish shortly, but I wanted you to know about this resource right away.)
Ms. In-between
The either-or world continues to decay, confronted by a shifting economy and the tools of the net.
Publicity...Everything Changes But the Tool
As the world turns so does the hot and not communications tools. We jump from print, online news; websites, blogs, microblogs. Proponents of each will swear that "this is the source, the tool that will rise to the top and become the news source of choice." But when you want to be informed (or better yet when YOU want to inform) you think of the lowly, maligned press release. It's not dead. It's just that so few can do the darn thing right. Let's look at the facts and do it right...

How to Write a Press Release
So you would like your business to have five minutes of fame for free? Then you need to write effective press releases!
Why Is Contact Information So Important To Your Press Release?
PR professionals preach over and over that including contact information in a press release is so important. By why is it so important to ensure that at individual at your company can be reached? Here's the three reasons it's so important.
How to sell stories into journalists - hints and tips
Dealing with journalists is hard work - no two ways about it - but here are just a few tips to take some of the pain out of the process.
What Can a Drag Queen Teach Sales Professionals?
So what can a sales professional learn from RuPaul? No one—not even prospects, customers or managers--no one can make you not fabulous.
How to write a captivating press release
Does the thought of writing a press release make you cringe? Every small business owner will be required to write a press release at some point. Self-promotion plays a big part in the success of any business
Leadership Strategy - Remove The Deal Breaker to Success And Happiness
The caveat during transitions, whether personally or new directions professionally, are past beliefs and paradigms fighting against change. The inner saboteurs are in their warring gear standing steadfast to have you believe that it is safer to stay put or you will end up in a worse position. They are determined to convince you that the "right" choice is not to rock the boat otherwise you will sink!

Pitching the Media
This article deals with pitching a story idea to the media about you, your business or brand.
Pro-Blogging – Powerful Way To Make Online Income
Problogging is writing or blogging for the purpose of directly or indirectly reaping online income by leveraging on readership, online presence, traffic, credibility and of course popularity.
Daily Anxiety
For independent professionals who work alone, finding a way to handle isolation and daily axiety is key to sanity.
Want to Be A PR Success story? Think Like the Media
Want to be interviewed by Oprah, CNN, People, Time, the New York Times and other media outlets? Don’t pitch what you think is interesting. Create, develop and pitch stories that meet the media’s needs. Put yourself in the place of the various editors and producers. Discover what it is they need and pitch those stories.

PR and the Overworked Journalist
Journalists are overworked, and yet we rely on them for publicity. PR is the best vehicle to building relationships with these busy professionals.
Media Releases...Defining Your Audience
Having a well-written media release is imperative in gaining free publicity about your business. It is vital to hook the editor immediately...but how do you know who to send your media release to? Read on to find out...
Launching a Successful PR TV campaign
To launch a successful TV PR campaign, you need to think like a TV producer. Meet their needs and they will meet yours.
The "Tilt" Thing and the Case for Journalist Entrepreneurs
People are all stirred up by my suggestion that the Valley is on "tilt". Lest anyone think otherwise, I'm not convinced it's entirely a bad thing. The Valley takes its biggest risks and does some of its wildest work when there is this "Everyone into the water" feeling about the place. More is more: More startups, more risk-taking, more experiments, more money -- more of more.
Media survival tactics in an economic downturn
When trouble strikes and your business is hurting, it is tempting to retreat from the public eye and refuse all media interviews. But sometimes there are good reasons to speak out.

Achieving Visibility in the News
Entrepreneurs recognize the potential benefits of a press release announcement - visbility for your product or service that could reach a very large audience. The challenge is often how to identify a newsworthy announcement that will catch the attention of the media to broaden its reach.
Press Releases: Building Links and Traffic Effectively
The only cost-effective marketing tool out there that is sure to build credibility is publicity. Advertising is effective but for some media, such as the web, it's not nearly as effective as PR. Advertising controls the message, PR on the other hand does not, because of this it builds credibility much faster. A well written press release can greatly increase your inbound links by increasing your exposure to the masses.

The Media and the Economic Self Fulfilling Prophecy
The media needs to report the facts, regardless how grim, about the economic troubles. But, the messages of doom-and-gloom tend to become self fulfilling prophecies. The trouble is that in order to get our economy back on track, ultimately what we need to address is a confidence issue and one is going to spend or lend if they are continually being terrorized by the media.

Extraordinary Customer Service: Where Does It Begin?
Do you know where extraordinary customer service begins? You may be surprised by the answer.
Don’t You Want Contact? Boost Your Fan Base With Web Usability That’s Free ‘n Easy
It's incredible how much marketing capital is lost by websites that don’t invite easy contact. And, I’m not talking about anything in-depth or expensive to implement either. I’m talking about basic stuff like changing navigation text or deleting all the extraneous garbage on your Contact page (assuming you have one of course).
The PR Journey
Starting a public relations campaign is just that, a start. Don’t think you’ve learned all there is to know in a couple of months. Also, beware of the well meaning PR know-it-alls. Set a direction and stick to it.

The Press Release Format
You have decided to write and distribute a Press Release about your upcoming lecture series that promotes your newly published novel. By following the accepted format established by media outlets, you vastly improve your odds for having your announcement published and broadcast.
Press Release Success Criteria - Is it Newsworthy?
You have decided you need to distribute a Press Release to the local newspapers about your upcoming lecture at the neighborhood library. You also think that the listeners at local radio station FM 99.9 would be perfect attendees at this event.
Press Release Key Components: Who, What, When, Where and Why
Most journalists have been taught that they must be able to answer the five Ws before they have a credible piece of journalism. The five Ws are Who, What, When, Where and Why. It seems so simple, doesn’t it? Yet newspapers, magazines, television and radio stations receive many Press Releases that are not newsworthy because the Press Release author didn’t, couldn’t or wouldn’t use the five Ws. By answering these five, one word questions when writing your Press Release, you can be assured that your Press Release is newsworthy and written from a journalist perspective.
Jumping on the bandwagon – how being reactive can help profile your business (part two)
Last week, I outlined how valuable a resource a newspaper or trade magazine can be for businesses, as piggybacking onto articles and announcements of interest is a great way of securing press coverage and positioning a company or individual as an expert commentator.

The Genesis of Emotional Branding
Anthony Mora discusses how the most effective emotional branding is a result of the systematic use of the PR process.
Dealing with journalists
PR is all about creating and enforcing a strategic angle, but what happens once it lands in a journalist’s inbox?
Press Releases - The Two Most Common Mistakes
According to journalists there are two really common mistakes made by "non" PR folks when sending a Press Release.

A Guide to Successful Blogger Relations
Over the past few years, bloggers have emerged as independent authorities on everything from parenting to finance, cookery to fitness, and gadgets to employment. Now while I recognise the importance of incorporating blogger relations into any PR campaign, I have learnt the subtle differences between pitching to a blogger when compared to a journalist. Below is a breakdown of helpful hints and tips for anyone outreaching a news story or feature idea to a blogger.
Publicity and Promotion
Before you set out to plan a media relations campaign, you need to know what media your target audiences are interested in and reading.

Other journalist Related Articles

Get the most from a media interview
So you have distributed your media release, you have had some interest from journalists – and now a couple of them have called you for an interview. What do you do? The most important thing to remember is that this is an opportunity for you to get your messages to your customers through the journalist. You are in control of the interview.

FOLLOWING FUNDAMENTALS
BUILD JOURNALIST RELATIONSHIPS
Filling the Gap Between Generation and Conversion
I had a journalist ask me the other day to define the difference between sales and marketing for the typical entrepreneur.
Dealing with journalists
PR is all about creating and enforcing a strategic angle, but what happens once it lands in a journalist’s inbox?
The Prince of Publishing: The Early Years of Henry R. Luce
“I became a journalist to come as close as possible to the heart of the world.”

Garber on Business: Safe-guarding your reputation
Should you worry about your reputation? What is your good name worth to you in business? They say hell hath no fury like a woman scorned, but these days the maxim should be amended to "…no fury like a journalist deceived."
Selling Your Story Idea
Everyone knows the best salesman is the person who believes soundly in his product. This is why you must be absolutely convinced that your story idea is newsworthy before you pitch any journalist. Here are a few tips to help you bring focus to your idea so it sounds more news worthy.
Brokering Broadband: How Matthews Achieved Serial Success
A journalist once suggested to Mathews, “The standard wisdom is that Canadians are more risk-averse than Americans and therefore less aggressive.” Matthews’ response? “Okay, so I suggest you write some articles to stay that’s bullshit. Canadians need to just get on with it.”

It's Re-Election Time! Get The Picture?
So while everyone was thinking about the brave troops who finally capped Osama Bin Laden the other day, I was also thinking about whether or not they had a 71-Quebec out there with them on that mission (that's Army Talk for "journalist," or at least it used to be). I guess they must have, because this week's big news is President Obama's decision not to release the photos that were taken of Dead Terrorist Number One. So since the global paparrazzi corps was busy sobering up in London after Will-'n'-Kate, and since civilian "journalists" only take pictures of car chases and tornado damage (when they can squeeze those things in around their grip-and-grin work at the White House), any photos that existed had to have been taken by some hard-working military journalist....
Hey, Maybe This Will Win An Award!
Tell you what: those national news-media folks in America are awesome. I know, right? I mean, when I was a young aspiring journalist (I think it was during the Taft administration), they made us report boring stuff, like facts. It must be much more fun to be a journalist these days, when the industry has evolved beyond all that....
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