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Writing a great media release
Developing and distributing a media release is one of the most effective ones of telling your story to the media. A media release can contain information such as the work your business is doing, a new product release, the signing of a new contract or commenting on industry issues and trends.

How to deal with different types of media interviews
Each medium – radio, TV and print – have specific requirements you should understand before the interview.
Lesson #1: Out with the Old, In with the New
“I am all for titillating trivialities,” Luce once said. “I am all for the epic touch. I could almost say that everything in Time should be either titillating or epic or starkly, supercurtly factual.”

Lesson #3: Power is in Bringing People Together
One might not think it given Luce’s fondness for being opinionated and straightforward, but part of the secret to his success lay in his ability to bring together talented people from a vast array of backgrounds to work together towards a common goal. And, although he liked being the one to articulate that goal, Luce was well aware of the need to create a strong and unified team if he was going to succeed.

Connecting with Connectors
My new book -- Never Eat Alone: And Other Secrets to Success, One Relationship at a Time -- was recently released by Currency/Doubleday. In Never Eat Alone, I expose many secrets behind the success of so many accomplished people. Most of these secrets involve the power of relationships and how we all can succeed best in business and in life by contributing to the success of others. The mindset and techniques that have helped me meet and connect with so many amazing people, all of which have meant everything to my professional success and personal joy, are distilled into 31 simple and fun chapters that are easy to read and to follow.
The Less I Do, the More I Make
The trap of the small business owner is, that in many cases, to grow a business to some level of success means putting your head down and working real hard doing the making it, fixing it, shipping it of the business.
DIY PR
My buddy, Glenn Kelman, the CEO of Redfin, had a strong reaction to last week’s post about PR by Marge Zable Fisher. So much so that he penned an alternate solution to the challenge of a good client-agency relationship: Don’t hire an agency and do it yourself. Here’s what he wrote.

Every Media Mention Counts
Sometimes to get the PR ball rolling you’ve just got to get a little press. It doesn’t matter if that ends up being a mention in the neighborhood business association’s newsletter. Work every angle when you are just getting started and eventually you will start build up some steam.
The Press Release Triple Threat
PR is great, it’s not free, it’s earned, but when it is, it packs some very nice ROI. One strategy that small business owners should employ is to take their PR message online and directly to the prospect by consistent use of the age old tool, the press release.
Do You Suffer from Occasional Contentapation?
You’ve got a blog, you’re getting into the education based, content rich, web presence thing, but sometimes you just can’t think of anything to say. Don’t worry, you’re not alone and it’s nothing to be ashamed of. Millions of marketers have begun to complain about the symptoms commonly diagnosed as Contentapation.
Ms. In-between
The either-or world continues to decay, confronted by a shifting economy and the tools of the net.
Developing A Successful Social Media Approach
Facebook hit the 500 million mark in July, 2010. If Facebook were a country, it would rank third, behind the People’s Republic of China and India and around 190 million ahead of the United States. Twitter, LinkedIn, and YouTube are growing at a steady pace. So, whereas it’s clear that social media is a major force in the world of marketing and communications, it still can be a daunting task to figure out exactly how to effectively utilize these various sites. It’s often the case that a company spends more time working on a social media campaign than benefitting from it.

Surviving Your First, Your Worst Media Interview
The beloved/dreaded interview...recently annointed and veteran executives are well prepared to give an outstanding interview. Just ask them. Then they wonder why their brilliance wasn't properly captured. Trust us just because you can talk and write doesn't mean you're ready for an interview in today's changing business/consumer environment. Some interviews will be face to face but increasingly they will be conducted over the iNet. Be honest. Be open. Be clear. Be concise. It can be a rewarding experience if you're prepared.

Publicity...Everything Changes But the Tool
As the world turns so does the hot and not communications tools. We jump from print, online news; websites, blogs, microblogs. Proponents of each will swear that "this is the source, the tool that will rise to the top and become the news source of choice." But when you want to be informed (or better yet when YOU want to inform) you think of the lowly, maligned press release. It's not dead. It's just that so few can do the darn thing right. Let's look at the facts and do it right...

Do you feel lucky?
Luck has come up a lot in conversation in the last week or so. How much of our business success do we put down to good fortune and to what extent are we able to create our own luck?

How to Write a Press Release
So you would like your business to have five minutes of fame for free? Then you need to write effective press releases!
Is Your PR Firm Right For You?
It’s important that you choose a public relations company that you can trust to guide your company’s communications towards realistic goals, while focusing on the specific issues your organization faces. Here are 7 ways you can tell if your PR firm is right for you.
Press Release Writing Tips For More Publicity
Writing an effective news release may seem difficult at first, but with some education and experience you will be able to write an excellent story. To start, just follow the tips shown here for writing and sending your news release.
Is Your Website Media Friendly?
A media friendly website makes it easy for news editors, commentators, and journalists to find the information they need. Here's a quick guide to making your website media friendly.
How can you make your press release stand out?
Not all press releases are created equal. If you the media to take notice there are five key elements you've must have.
How Journalists Can Use Twitter Lists
Twitter lists to organize your contacts. Here are 10 ways that journalists can use them to keep up with business professionals, public relations specialists, and other sources.
How to sell stories into journalists - hints and tips
Dealing with journalists is hard work - no two ways about it - but here are just a few tips to take some of the pain out of the process.
How to Cold-Pitch a Reporter
If you ask journalists their biggest peeves with PR people, and especially with people trying to do their own PR, the most frequent response you’re like to get is “they waste my time with off-topic pitches. If you think the rest of us have crowded inboxes… triple it for journalists. They are looking for excuses to hit the delete button or drop your precious press kit in the recycle bin.
The Ascent of Earned Media
Brands and marketers are rapidly leaving the orbit of “paid media” dominance and entering the gravitational pull of the age of “earned” and “social media
Why Participate in Social Networking?
It’s kind of funny, but it took me quite a while to begin actually marketing on social networking sites. I’ve been on LinkedIn for probably five years, MySpace for maybe a year, and several others (Ning, Ryze, Eons, probably more I’m forgetting). But it was only when I joined Facebook in October 2007, and then shortly thereafter found my way to Plaxo and CollectiveX that I finally started using them to really do some business.
7 Ways to market your business and attract potential customers without spending a fortune...
Marketing and generating new potential customers is critical for business success, without them how are you going to make more money and grow your business. There are a lot of ways to promote your business and attract potential customers but here are some of the best no cost/low cost ways of marketing your business both online and offline.
Real Examples of Business Success Using Social Media
Three examples of businesses using social media to increase their online presence.
PR Peeves
There are some pet peeves that arise again and again - not only for me but for many journalists - in dealing with publicists. So here are a few "do's and don'ts."
NEWS RELEASE QUIZ

Today, thanks to the Internet, everything we’ve learned about writing press releases has changed. Here's a short quiz to see if you have changed with the times.
Networking With The Media
7 tips to keep you and your business top of mind with the media.
Pitching the Media
This article deals with pitching a story idea to the media about you, your business or brand.
What Is A Media Kit And Why Do You Need One?
You know you should have one but you are not sure what is included in a Media Kit and why you should have one any way?
How to write a basic press release
Not everyone has the budget or experience to be able to take on Public Relations but sometimes there are some stories that are simply too good not to shout about. Here are a few hints and tips so you can produce your own Press Release template and try selling it into the media
Design Process - Define the Problem
A few weeks ago I had the opportunity to present at the International Invention Expo on the subject of design as it relates to your invention. This was a great opportunity that led to some excellent questions on how you can better the process of inventing.
Avoid A Reputation Online Equivalent To The One Of A Real Life Jerk
Currently, we live and survive in two very different worlds: a real one and a virtual one and both can be equally important depending on the situation and angle in which events are viewed or experienced.

PR and the Overworked Journalist
Journalists are overworked, and yet we rely on them for publicity. PR is the best vehicle to building relationships with these busy professionals.
Top Tips On Approaching A Journalist With A Story
Over the years it has become increasingly difficult to catch the eye of national journalists and those reporters working on busy consumer and trade magazines, mainly due to the pressures placed upon their time and the growing amount of press releases they are sent. If you do manage to contact them on the phone, you have just a few moments to grab their attention with your story and even then they will often tell you to email them the details. Here are a few top tips from leading UK PR company, Punch Communications, for the next time you want to sell your business to the media.
Media Releases...Defining Your Audience
Having a well-written media release is imperative in gaining free publicity about your business. It is vital to hook the editor immediately...but how do you know who to send your media release to? Read on to find out...
17 Rules to remember when dealing with the Mass Media for your Business story
There are always rules to follow when you deal with the traditional media. Understand their work and work according to their timeline
How to Organise an effective press conference
Do not call for a press conference if you do not have any substantial announcement to make. The key is not to reveal too much information during your invitation but reveal sufficient information to make journalists attend your press conference.
Home Business Expert: Importance Of Press Releases
Press releases are being widely discussed these days on the Internet. So what exactly are they and how can they help? A press release is the announcement of an event, a new release or a performance – anything that is newsworthy.
Entrepreneurs - Got A Unique Product And Want To Take Advantage Of It?
First of all what is a unique product and how can you take advantage of it? Well a unique product is one that no one else has thought of but makes you think “now why didn’t I think of that?” or “why hasn’t someone done that before?” If you’ve got one of those – well done and let’s capitalize on it.
8 things which can happen to your press release
Your news release is thrown into the trash. Every day journalists get as many as 400 emails in their mailbox with press release. Find out what are the 7 other possibilities which can happen to your press release.
Pitching to Journalists
Getting your name in print by way of printed news and articles in newspapers and magazines is an excellent way to achieve credibility as well as providing free marketing for your business. But you don't have to wait to be "discovered"... you can pitch yourself as an expert to journalists. Here are just two ways of pitching journalists.
The 3 BEST Sales Tips You Can Learn
When a reporter asks me who taught me how to sell - I always tell them Barbara Walters. I had no interest in being a "cheesy salesperson" - I wanted to be a superior interviewer who just happened to sell.

Press Releases Aren't Dead
Although some of the hype about online press releases has died down, press releases are still a viable marketing tool.
Tips To Write An Effective Press Release
After creating website, webmasters next step is to make it in approach of people as many as possible using different methods to attract people but the important thing is how to attract people at the same time to let them know and convince to try your services or products. In this case publishing a press release is really a good idea because press release is the most effective way to be in news and to attract a lot of people at the same time.
The Press Release Format
You have decided to write and distribute a Press Release about your upcoming lecture series that promotes your newly published novel. By following the accepted format established by media outlets, you vastly improve your odds for having your announcement published and broadcast.
Press Release Success Criteria - Is it Newsworthy?
You have decided you need to distribute a Press Release to the local newspapers about your upcoming lecture at the neighborhood library. You also think that the listeners at local radio station FM 99.9 would be perfect attendees at this event.
Press Release Key Components: Who, What, When, Where and Why
Most journalists have been taught that they must be able to answer the five Ws before they have a credible piece of journalism. The five Ws are Who, What, When, Where and Why. It seems so simple, doesn’t it? Yet newspapers, magazines, television and radio stations receive many Press Releases that are not newsworthy because the Press Release author didn’t, couldn’t or wouldn’t use the five Ws. By answering these five, one word questions when writing your Press Release, you can be assured that your Press Release is newsworthy and written from a journalist perspective.
Just the Facts Ma’am, Just the Facts
There was the classic TV Show and more recently the movie, “Dragnet”. The main character, Sergeant Joe Friday, was known for the quotation, “Just the facts ma’am, just the facts.” He would let a witness to a crime tell their story with all their emotion and commentary on what they believed happened. After a few minutes of listening to this extraneous information, Joe would interject his most famous line of dialogue, “Just the facts ma’am, just the facts.” As with Sergeant Friday, journalists are most interested in the facts you present in your press release.
Are Journalists Really Out to Get You?
Strong negative feelings about journalists are typical among spokesperson, particularly among those who don't work with reporters often. Many of the negative impressions people have of journalists is rooted in the truth, but this article focuses on how to work within today's media landscape to powerfully get your organization's point across.
From envelope stuffing to Tweeting – the ever-changing face of the PR industry
When I began my career in PR, fresh out of University in 2002, my main duty in between manually cutting and pasting press coverage, was to print out press releases and stuff them into envelopes in time for that evening’s post – timings and embargoes were a lot less relaxed when compared with the industry in 2011.
A Prescription From The PR Doctor For A Healthy Pursuit of Media Corrections
How many times have you heard someone complain about some inaccurate segment of a news article or radio or television story? Have you ever been upset about a news story and wanted to pick up the phone or write a letter to “demand a correction or retraction?” Do you have any idea about how to go about contacting the media when it comes to requests for corrections? The manner in which people contact the media and their demeanor can have a very strong bearing on the response they receive. Unfortunately, there are so many times when people pursue the media for corrections in an unhealthy and negative manner. The PR Doctor has developed a prescription for you to use to pursue media corrections in a healthy & positive manner. The prescription includes the following ten (10) prescribed strategic actions.

Prove it or lose it – strengthening your chances of media coverage
In the modern world – any one can make a statement, a claim or put forward an opinion. That’s the beauty of free speech. If you want that statement, claim or opinion to be heard in the media, however, its not always as simple as opening your mouth.

Press Releases - The Two Most Common Mistakes
According to journalists there are two really common mistakes made by "non" PR folks when sending a Press Release.

Using Strategic Thinking To Gain Media Visibility - A Prescription For Healthy Media Visibility From Your PR Doctor
Are you getting your name, photo and the name of your business in the newspapers and professional publications? Or are you reading stories about your competition all the time? Do you have a dismal record of getting articles published? How healthy is your media visibility? It is critical to understand that the media is not in business to promote you or your business. The media’s role is to produce articles of interest to their readers. That means you need to provide interesting and relevant information to the journalists so they will want to publish your article. And I would say the most important thing to learn to know is how the media works and what the specific requirements each media has for submitting any information to them. Here is a prescription from your PR Doctor on how to gain healthy media visibility.

Other journalists Related Articles

Press Releases - The Two Most Common Mistakes
According to journalists there are two really common mistakes made by "non" PR folks when sending a Press Release.

Are Journalists Really Out to Get You?
Strong negative feelings about journalists are typical among spokesperson, particularly among those who don't work with reporters often. Many of the negative impressions people have of journalists is rooted in the truth, but this article focuses on how to work within today's media landscape to powerfully get your organization's point across.
PR Peeves
There are some pet peeves that arise again and again - not only for me but for many journalists - in dealing with publicists. So here are a few "do's and don'ts."
Attention and Distraction
The idea of whether the Internet is making us more intelligent or less intelligent, more vulnerable to distraction or more capable of skillful multi-tasking, seems to have obsessed the majority of print and online media journalists lately. No doubt these journalists are concerned with the fate of their jobs, as print media dwindles and people become increasingly less likely to pay for reporting that often costs thousands of dollars to accomplish. Out of this so-called “crisis of attention” has emerged a new genre of writing, a kind of meta-reporting in which journalists, distracted by the swarm of new media overtaking print, are focusing their attention on new neurological research and technological advancements to try and figure out where the future of their own profession, and indeed the entire globalized world, is headed.
How to Cold-Pitch a Reporter
If you ask journalists their biggest peeves with PR people, and especially with people trying to do their own PR, the most frequent response you’re like to get is “they waste my time with off-topic pitches. If you think the rest of us have crowded inboxes… triple it for journalists. They are looking for excuses to hit the delete button or drop your precious press kit in the recycle bin.
How to sell stories into journalists - hints and tips
Dealing with journalists is hard work - no two ways about it - but here are just a few tips to take some of the pain out of the process.
PR and the Overworked Journalist
Journalists are overworked, and yet we rely on them for publicity. PR is the best vehicle to building relationships with these busy professionals.
Pitching to Journalists
Getting your name in print by way of printed news and articles in newspapers and magazines is an excellent way to achieve credibility as well as providing free marketing for your business. But you don't have to wait to be "discovered"... you can pitch yourself as an expert to journalists. Here are just two ways of pitching journalists.
New Study Suggests Lessons for Online Journalism
According to a new study cited in the NY Times, journalists need to rethink their online models. Perhaps the most significant recommendation from the 139-page report, published by Columbia's Graduate School of Journalism is to change journalists', and their audiences', relationships with advertisers. According to a new study cited in today's NY Times, journalists need to rethink their online models. (Please note: I do not represent Columbia University, Columbia's Graduate School of Journalism, the New York Times, or anyone connected to the study discussed in this post.)
How to engage with media and consumers on Twitter
This week it was revealed, as part of a new social media policy, Sky News has banned reporters from retweeting or sharing content from other journalists and people on Twitter, who are not employed by the broadcaster. This could have an effect on brands, with the opportunity for tweets to be spread by highly visible journalists minimised. Although this is currently an isolated incident with only one media house adopting this policy, it is possible more will follow, meaning there is likely to be ramifications for Twitter users and brands looking to heighten their presence on the social platform.
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