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Making His Golden Greeting: Joyce Hall is Born
Whether it is your birthday, bah mitzvah or anniversary, we all know the feeling we get when someone gives us a greeting card. For Hallmark founder Joyce C. Hall, creating that feeling was his life’s work. A high school dropout from humble origins, Hall worked hard to not only create a business for himself, but to revolutionize an industry.

Joyce Hall Quotes
Joyce Hall Quotes

Joyce C. Hall
Mazon Associates, Inc. featured J.C. Hall, founder of Hallmark Cards, in its February 2010 issue of Building Bridges monthly newsletter.

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Lesson #2: Winning Does Not Matter When You Love The Game
“When you find the niche you love, that becomes your passion,” says Joyce. “For me it was Tim Hortons. It was my world.”

Lesson #3: Create a Fresh Focus For Your Company
The moment Joyce assumed ownership control of Tim Hortons, he knew something had to change. His hockey star partner had a good idea in the coffee shop, but its success – or lack thereof – was speaking for itself. Joyce did everything he could to turn things around, from expanding the food menu to include sandwiches and altering the doughnut recipes, to adding iced cappuccinos to the drink list. But it was not until Joyce stumbled upon a unique business practice that the chain would begin to take off. The company’s new motto? “Always Fresh.”

Lesson #4: Build A Brand That Can Stand On Its Own
In both 2004 and 2005, Canadian Business magazine named Tim Hortons the best-managed brand in Canada. Joyce may no longer be with the company, but that honour is in no small part due to the successful marketing strategy that he initiated in the company’s early years. With a focus on grassroots and Canadian culture, Joyce created a brand that has inspired a nation’s pride and has stood the test of time.

Lesson #5: Learn The Fundamentals of Franchising
Joyce was Tim Hortons’ original franchisee, but it would not be for long. After working under Horton for a few short weeks, Joyce immediately realized that he was on his own. “It was clear that he didn’t know the business all that well and couldn’t help me with any of the problems we were having,” says Joyce. “Tim had no expertise whatsoever, so the burden fell squarely on me.” As a franchisee who had little support from Horton, Joyce began to understand exactly what it would take to run a successful franchise. And, that is exactly what he set out to do after Horton’s death.

Ron Joyce Quotes
Ron Joyce Quotes

Making an Exhibition of Yourself - Getting the most from business and trade shows
From 'Grow your own Business' to 'The Franchise Show'; from 'Ideal Business Show' to 'E Commerce 08', there are a wealth of business exhibitions to choose from. I recently attended the Business StartUp Show in London and its success was clear to see. The exhibition hall was buzzing all day, some of the bigger stands had swarms of people around them and queues for the business seminars snaked around the hall. Among all of the activity there were some wonderful examples of how to, and how not to, network at an exhibition. Events like this are, naturally, great ground for networking. Whether you are an exhibitor or a visitor, it's an opportunity to grasp with both hands. Here are some of my top tips for networking, both as a visitor to a business exhibition, and as an exhibitor based on what I observed on the day:

Making His Golden Greeting: Joyce Hall is Born
Whether it is your birthday, bah mitzvah or anniversary, we all know the feeling we get when someone gives us a greeting card. For Hallmark founder Joyce C. Hall, creating that feeling was his life’s work. A high school dropout from humble origins, Hall worked hard to not only create a business for himself, but to revolutionize an industry.

Lesson #2: High Hopes Help Hold You Up
Hall was 16 years old when he came up with the idea of starting the Norfolk Post Card Company. He was ambitious to say the least. At the time, the market for imported postcards was limited, which would have made his business venture difficult for even the most seasoned of entrepreneurs. Still Hall, a high school dropout with no business experience under his belt, believed whole-heartedly in his idea.

Joyce Hall Quotes
Joyce Hall Quotes

High- and Low-Context Cultures and Power Distances
Literature provides argument that cross-cultural communication is a complex matter. Edward Hall argued much of the human communication is non-verbal and always follows cultural and contextual patterns (Katz, 2006). Hall further argues that there are two key concepts: High-Context v Low-Context and Polychronic v Monochronic (Babel, n.d.).

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