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Lesson #5: The Storm of Criticism Can and Must be Weathered
As Nike’s market share has continued to grow since the 1980s, so too has the amount of public criticism levied against the company’s business practices. Whether it is focused directly on Knight, who has become the public face and the lightening rod of the company in the media, or against the company in general, the criticism is more often than not harsh and unforgiving.

What marketers actually sell
Not powder or chemicals or rubber or steel or silicon or talk or installations or even sugary water. What marketers sell is hope.
In Corporate Strategic Planning, Be Ready to Prioritize and Justify
So much has been written about the importance of setting priorities. Whether in time management or corporate strategic planning, the point remains: We must know our priorities and focus on the projects and opportunities that represent our highest priorities. The saying, “Do your best and forget the rest” is applicable in more than one way. Focus your resources and energy on your best opportunities and set the others aside. The question is: How do you determine your priorities? And in the face of competing corporate agendas, how do you justify your choices? Both prioritization and justification are important steps in an effective corporate planning process.
Thank God It's Monday?
70% of Americans state they do not like their jobs. Entrepreneur magazine recently reported there is a 33% increase in the number of heart attacks on Monday mornings and a 25% increase in work related injuries on Mondays. The Center for Disease Prevention in Atlanta says there are more deaths at 9:00 Monday morning than any other time of the day, or any other day of the week.
Delegation - What is the role of a Manager?
Are you reluctant to let go of tasks because you fear someone else will do them better? People that struggle to delegate often stock pile their knowledge. They aren’t good at sharing skills, as they like to feel that they are needed. Being successful does not mean being that best at everything, but knowing when to use the right people to help.
Talents
Exploring and gaining insight into your talents allows you to tap into and leverage hidden or unrecognized abilities and maximize your income earning potential.
Writing Copy for the Web
There are many web sites that can be described as ‘brochure sites’. Literally the corporate brochure transcribed into web format. So why is this wrong? Simply, because readers approach print and web communication in different ways. If I have your brochure in my hand it is because I want to read it and have allocated time to read it. Whereas on the web I am in information hunter mode; if I don’t find what I want quickly, then in two clicks I am away. The following notes may help you craft original copy to keep the reader interested and motivated to take action.
Calculating How To Charge
This is how my friend Rick Schilling does when he tells people how much he will charge for his service.
How do we get anything done?
After 23+ years of studying people, both inside and outside of companies, I am frankly stunned that we accomplish what we accomplish. Why? Because we live in a world that is governed by a set of rules, that we are mostly unaware of, which are much more set up for us to fail than for us to succeed. I’m going to address some of them with the hope that you will begin to see how you and the people around you set themselves up for frustration, disappointment and even failure.

Now is the Time to Master Financial Conversations
While these are admittedly challenging times for many, I still see a lot of sales being made among the companies we are working with. The biggest difference in selling today is the amount of time it takes for sales to close, especially compared to the last few years. But some sellers aren’t feeling any pain – their sales aren’t taking longer in spite of the economy – and yours don’t have to either.
Show Your Clients the Money!
Are you wondering how to close those opportunities lingering in your funnel? While these are admittedly challenging times for many, I still see lots of sales being made. So what're those sellers doing differently? They're showing their clients the financial justification behind their decisions.

Don’t be Afraid to Help Clients Reach Financial Justification
Most sellers know the technique behind a conversation that will gather the needs required to make a strong solution recommendation. But, to be a true consultant to your clients and stop the competition in their tracks, the conversation must evolve into much more. It must build a business case for investing in your recommendation and providing the client with a strong feeling of confidence in the return on investment (ROI) your solution will bring.

Five Lessons Learned from the 8 Figure Sale
Read this Case History of the Salesperson who Failed to Close the 8 Figure Deal He Worked on for 2 Years!
Intuitive Decision Making
Good decisions, bad decisions, indecision, procrastination – we see them all in business on a regular basis. Making good business decisions is about consistently doing the right thing for the business at the right time. Put it like that and it sounds simple – if only it were!
Dealing With Over-Rated Confidence In Employee Performance Reviews
With good employee performance review processes, you have the employee complete a self rating before you meet. Generally many employees rate themselves quite hard, or on par with your views of their performance. But what do you do if the person has rated themselves as exceptional on many areas and you think they are borderline competent (at best)?

Sales Training Closing the Sale
More books have been written on closing than any other function in the sales process. At each stage of the sale we get commitment to move forward so that when it comes time to ask for the decision it is a natural, logical and positive outcome. The commitment advances the sale The commitment must be to take an action; without getting a commitment on action the sales process will only go into “continuation” That is, it will potter on and on, till it finally peters out.

Giveaway Marketing Basics
Here's something to consider whenever launching a giveaway marketing campaign: what's in it for the giver? Giving stuff away just to get the word out isn't really much of a justification. For instance, giving away free chairs would be pretty pointless for a chair seller. The buyer already has a chair, so why would they ever bother going into the store and buying one now?

Other justification Related Articles

ROI Based Marketing and Sales Strategy
If you are not sure that you need an ROI based marketing and sales strategy, think about the following for a few minutes: • 81% of buyers expect vendors to quantify the business value of their product or service, meaning 60% more projects are likely to be approved (Information Week). • According to an Ernst & Young study, only 2% of the buyers say vendors are exceeding their expectations for ROI justification during the sales cycle. This means 98% of the time sales professionals miss an opportunity to win the deal.

Great Leadership Is Admitting What You Do Not Know and Thus Avoid Becoming A Victim
Great leadership or effective leadership is the ability to admit what you do not know. Justification and rationalization are not characteristics of great leadership. These individuals understand that life must be challenged and more importantly so must their own performance as they lead themselves and others forward.
Show Your Clients the Money!
Are you wondering how to close those opportunities lingering in your funnel? While these are admittedly challenging times for many, I still see lots of sales being made. So what're those sellers doing differently? They're showing their clients the financial justification behind their decisions.

NOT BUSINESS AS USUAL
Many salespeople are reporting that it is taking them twice as long to close a sale. They also agree that there are fewer deals and, therefore, the need for them to close the deals that are in the pipeline is more acute. Certainly customers will not buy without clear value justification and trust in you. But what else can you do to increase your chances that you, not your competitor, get the business that is out there?
Discover Secret Cost Effective Marketing Strategies That Will Drastically Cut Your Monthly Expenses
The ability to maintain cost effective marketing strategies has been the main justification for many business owners remaining in operation. Today's economy has forced many a business owner to forever close their doors and look for different means of creating a profit. For business owners not informed about a solution to their ever-growing monthly marketing expenses, many have began their research online to expand their business' exposure allowing for a steady increase in customers, leads, sales, and end profit.
Soft Skills, Hard Numbers
Leaders know they need the "soft" skills but the book-keepers require "justification" for the results. However, in this "soft" economy with reduced staff, every conversation contributes to the "bottom line".
What if you can't Blame Price?
Each of us has a justification as to why we lose a customer. In fact, many times, we own or work for a company that chooses to be a higher priced company with a higher priced product in the marketplace. In doing so they/we have made a choice to bring MORE to the table than our competitors-to add more value! We cannot simply MAKE more money, we must do things to EARN that additional margin and thus EARN that raise! Too many times the additional "service" offered is simply lip-service!

Winning Isn’t Everything…
Vince Lombardi famously said “winning isn’t everything, it’s the only thing” or some variation on that theme. Do you think it’s true? Is it really all or nothing? Well, what is true, typically, is that the runner up will not be remembered. Sometimes, our instincts are to minimize the value of winning. We tell ourselves, “It’s ok if we don’t win” or “We’ll get ‘em next time” – but really that’s a justification. Carrying that mentality makes room for failure before we have even tried to win. It is OK to lose. BUT…

In Corporate Strategic Planning, Be Ready to Prioritize and Justify
So much has been written about the importance of setting priorities. Whether in time management or corporate strategic planning, the point remains: We must know our priorities and focus on the projects and opportunities that represent our highest priorities. The saying, “Do your best and forget the rest” is applicable in more than one way. Focus your resources and energy on your best opportunities and set the others aside. The question is: How do you determine your priorities? And in the face of competing corporate agendas, how do you justify your choices? Both prioritization and justification are important steps in an effective corporate planning process.
Giveaway Marketing Basics
Here's something to consider whenever launching a giveaway marketing campaign: what's in it for the giver? Giving stuff away just to get the word out isn't really much of a justification. For instance, giving away free chairs would be pretty pointless for a chair seller. The buyer already has a chair, so why would they ever bother going into the store and buying one now?

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