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What Employers Want to See on Your Resume
Glenn Kelman is the CEO of Redfin, an online real estate brokerage firm. Prior to joining Redfin, he was a co-founder of Plumtree Software, a publicly traded company that created the enterprise portal software market. Prior to starting Plumtree, Mr. Kelman worked as one of the first employees at Stanford Technology Group, a startup that IBM acquired. Mr. Kelman is a member of the Board of Directors for Naviance, a hosted service for schools and colleges. Mr. Kelman was raised in Seattle and was graduated summa cum laude from the University of California, Berkeley.

2009 Global Brand Trends letter
In 2009’s letter, brand guru Stanley Moss muses about the state of branding during an economic crisis, accountability and outcome, the study of failure and obsolescence, green branding, the luxury category, brands in the BRIC nations and quiet brands. There’s a brief section on new terminology. The letter ends with new thoughts in answer to the question, “What is a brand?”

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