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kate moss Tagged Articles
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Calvin Klein Ads
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| If there is one thing Calvin Klein ads are known for it is pushing the boundaries of what is considered socially acceptable. Ever since 1980, when the company placed 15 year old Brooke Shields on one its ads, with the tagline “Nothing comes between me and my Calvins,” Klein has been pushing the advertising envelope. From there, he began mounting giant billboards in the middle of New York City’s Times Square that featured buff male models with nothing on but their white CK briefs, and using childlike models, such as Kate Moss, to help sell his Obsession perfume. |
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Other kate moss Related Articles
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Living With Fear
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| “I’ve never been afraid to ask for money before, why am I so worried now?” Kate asked me. Kate and Mary were writing a business plan for a new elegant furniture store they planned to open. They had had a failed attempt to run a similar store in another state with several other partners. They told me they had learned a great deal from their failure. (“We got an MBA in retail in 6 months!”)
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2006 Global Brand Trends letter
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| A yearly letter Stanley Moss authors discussing last year's topics and looking ahead to critical areas of brand discussion for the coming year. |
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2007 Global Brand Trends letter
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| A yearly letter Stanley Moss authors discussing last year's hot topics, and looking ahead to the next year in the brand discipline. This year Stanley looks into nation branding and "Borat", Mediology, Personal Branding, and branded conflicts. A must-read for practitioners and students. |
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Luxury in 2007
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| In this short article, Stanley Moss tracks the evolution of luxury brands, and how they relate to current market conditions. |
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August 2006 Interview with Russian Business Magazine
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| In this interview with a Russian business magazine, Stanley Moss talks about nation branding, how the USA brands itself, the role of the arts in effective branding, and the single concept by which Russian business can broaden its influence in world markets. |
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Calvin Klein Ads
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| If there is one thing Calvin Klein ads are known for it is pushing the boundaries of what is considered socially acceptable. Ever since 1980, when the company placed 15 year old Brooke Shields on one its ads, with the tagline “Nothing comes between me and my Calvins,” Klein has been pushing the advertising envelope. From there, he began mounting giant billboards in the middle of New York City’s Times Square that featured buff male models with nothing on but their white CK briefs, and using childlike models, such as Kate Moss, to help sell his Obsession perfume. |
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When You’re Smiling!
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| Can smiling help you to move forwards? Kate Harper believes that smiling is a powerful tool, not only to make your own life better, but to improve the lives of others. Read on- |
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What is Utility Computing and What It Means to You
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| I'm constantly being asked about the concept of utility computing, and recently, it has been a major theme at IT conferences. Despite the attention the concept is receiving there is still a lot of misunderstanding, both about what it is and why it will be important over the next few years. So, what is utility computing all about? Kate Craig-Wood, MD of IT Hosting company, Memset explains. |
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What can the Apprentice teach us?
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| So, were you, like me gripped to the Apprentice final on Sunday night? I don’t know about you, but I was routing for Kate who I thought developed the best product and executed better than Yasmina. Why then, did Yasmina emerge as the ultimate winner? |
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2010 Global Brand Trends Letter
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| In his yearly overview, Stanley Moss considers international branding, emerging economies, the luxury category, innovation and co-creation, new vocabularies, cultural trends, new vocabularies and the cult of celebrity. The letter ends with a group of interdisciplinary professionals answering the question, "What is a brand?" |
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