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Why People Buy
Perhaps you already know why people buy, but do you know all 51 reasons? The more of those reasons you know, the better you'll be able to market.

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The Opinion that Counts
We always live up to the expectations that we have for our lives. Sometimes, these expectations are those we have of ourselves, but too often these are expectations that we allow other people to place upon us. If we're not careful, we can find ourselves winning someone else's battle while we lose our own war. For years, societal pressure and the media have encouraged us to keep up with the Joneses. Unless your last name is Jones, there is no practical or logical reason you should set your standards based on theirs.

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