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Lesson #3: Hire Good People and Take Good Care of Them
It was not only Penney’s focus on the customer that drove his success. With the same amount of energy and dedication he gave to each and every visitor that entered one of his stores, so too did Penney give to his employees. Penney was a visionary; he wanted his store to have a national reach, which he knew meant ensuring long-term growth. Superior customer service alone would not be enough to achieve that. Instead, Penney understood that it would be the people behind his company that would help push it to the top.

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Penney-Wise: The J.C. Penney Chain Explodes
After being forced to close down his first solo venture, Penney went to Longmont, Colorado to work for Thomas Callahan and Guy Johnson, two men who would forever change his life. Callahan and Johnson owned a chain of dry goods stores in Colorado and Wyoming called the Golden Rule stores. Impressed with his work ethic, when Callahan and Johnson were drawing up plans to open a new store in Kemmerer, Wyoming, Penney was their first choice to head it up. He was made a third partner in the store and sent to the town to oversee the store’s operations.

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