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ken mccarthy Tagged Articles
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How to Get from 20 Million to 100 Million in Online Sales: Lessons from Agora Publishing
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| I was thinking a lot about the success of our competitors such as Centerpointe and especially, Agora Publishing. Michael Masterson is the founder of Agora. Earlytorise is one of Agora's mini empires, because Agora Publishing itself is a $100M company based mainly on internet marketing. Although they have physical products, the bulk of what they do lies in internet marketing or using internet marketing channels. I found it interesting because most Internet marketers don't get that big. Most internet marketers celebrate when they earn $1M a year. What Agora makes is almost akin to the direct marketing giants, the offline marketing giants like Boardroom and Weiss International. We need to start doing what successful businesses are doing, so I thought to myself, what is Agora doing that we aren't? |
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Other ken mccarthy Related Articles
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Replace the 4 P's of Marketing with the 5 B"s?
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| McCarthy labeled the 4 P's as Product, Price, Place(distribution), and Promotion. The idea was that if you could identify the right combination of these elements, your marketing would succeed. Maybe it should be replaced by the 5 B’s of Marketing |
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