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Business Leadership 3.0
A few years ago I was discussing business leadership with an experienced business consultant and psychologist. He suggested that the next evolution of business leader would come from an HR background.

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21st Century Marketing
How marketing has changed forever...and what to do about it For 10 years leading up to the new millennium, the US economy rolled merrily along. Confidence was high and business was strong. But starting in the spring of 2001, the economy has resembled Disney World’s Space Mountain ride—off-balance, in the dark, without any idea when the ride will end. The dot-com bomb, corporate scandals like Enron, and ongoing conflicts in Afghanistan and Iraq have reshaped our economy into one based on uncertainty.

“Ten Most Significant Risks and Costs of Unethical Behavior in Business, According To Your Strategic Thinking Business Coach”
The business world has been shocked and rocked by major corporate scandals involving unethical behavior. The real “poster” companies of ethics violations include: Enron, Tyco International, WorldCom, Global Crossing and Adelphia. The risks and costs associated with these examples of unethical behavior are astronomical in dollars, but also extremely high in other non-quantified costs and risks. These other significant risks and costs from unethical behavior include:

Tea and the Secrets of Staff Retention
Staff retention a concern? That’s particularly a challenge for frontline jobs that are considered to be boring. Today’s employees do indeed want something more – and it isn’t just money. According to the landmark studies in employee motivation spearheaded by Dr. Kenneth Kovach at George Mason University, the number one motivator for employees is interesting work. The real trick is how an employer makes a boring job more interesting. The secret lies in the tea ceremony…

Business Leadership NOW!
The leader's old role of charismatic superstar has been redefined as a dedicated team leader with a mission. Spectacular business failures such as Enron, Tyco and others, have shown that short term glory is short sighted and will eventually come back to haunt you. Learn strategies that effective leaders are using today.
7 Quick n Easy Steps to Create Videos That Impress
We’re adding a lot of video to our websites now. We all know (based on what every guru I’ve studied says), that videos can sometimes dramatically boost conversion rates on sales copy, websites and/or landing pages. Carlos Garcia, for example, created a report that showed how adding a video to one of his websites and changing a couple of things boosted sales rates from 1.6 to 3.3 –that’s almost doubling the initial sales rates. I’ve had to write numerous video scripts lately for different websites, and because at MindValley we like processes and automation, I came up with a process for writing these scripts. It integrates a lot of ideas from Robert Cialdini, from Frank Kern, from Kenneth Yu, and from Jeff Walker.
Leadership with Integrity; how to ensure it exists in your organization
Throughout my career in Human Resources, I have had managers ask how, if they found themselves in a difficult situation, could they be sure to say the correct thing? “When in doubt think about these two things: treat people the way you would like to be treated and if you don’t want to read it or see it in the news, don’t say it!” It’s simplistic, yes, but advice that the VP HR at Enron could have been doling out. In the absence of strategic leadership and clearly reinforced corporate culture or values, these are two basic considerations for managers running an organization today.
DON'T BECOME AN ENRON: Make Truth and Ethics Your Road to Success
So much has been written about Enron since the company imploded, and that will probably be so for years to come. But this essay isn’t about Enron. Rather, this essay is about your organization. Because the simple truth is, you too could grow up to be like Enron. The seeds might already be planted to make it so. Learn how to recognize and avoid Enronism and make truth and ethics your road to success.

Finding the Right Fit: A Leadership Selection Model for the Redesigned Organization
Over the past several years, companies across every industry have sought ways to improve profitability and service while decreasing costs. As labor expenses usually account for the single largest segment of the company's budget, downsizings are one of the first options that senior executives consider when trying to cut costs. By Kenneth R. Cohen, Ph.D.
Straightening Ties
As employers compete to hire information technology (IT) professionals in this sellers' market, many are seeking help to develop and implement strategies for staffing their organizations that are more productive and cost-effective and less aggravating. by Kenneth R. Cohen and Ross Reinhold September 2000 - Healthcare Informatics

What Do You Do If Your Company Is Involved In A Scandal
The events involving Enron and Worldcom brought to light the plight of employees caught in an unpleasant and potentially career-damaging situation not of their own making. But these situations are not limited to major scandals and many employees face similar dilemmas within other organizations. The question is what, if anything, can they and should they do?

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