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7 Quick n Easy Steps to Create Videos That Impress
We’re adding a lot of video to our websites now. We all know (based on what every guru I’ve studied says), that videos can sometimes dramatically boost conversion rates on sales copy, websites and/or landing pages. Carlos Garcia, for example, created a report that showed how adding a video to one of his websites and changing a couple of things boosted sales rates from 1.6 to 3.3 –that’s almost doubling the initial sales rates. I’ve had to write numerous video scripts lately for different websites, and because at MindValley we like processes and automation, I came up with a process for writing these scripts. It integrates a lot of ideas from Robert Cialdini, from Frank Kern, from Kenneth Yu, and from Jeff Walker.

Other kenneth yu Related Articles

Tea and the Secrets of Staff Retention
Staff retention a concern? That’s particularly a challenge for frontline jobs that are considered to be boring. Today’s employees do indeed want something more – and it isn’t just money. According to the landmark studies in employee motivation spearheaded by Dr. Kenneth Kovach at George Mason University, the number one motivator for employees is interesting work. The real trick is how an employer makes a boring job more interesting. The secret lies in the tea ceremony…

7 Quick n Easy Steps to Create Videos That Impress
We’re adding a lot of video to our websites now. We all know (based on what every guru I’ve studied says), that videos can sometimes dramatically boost conversion rates on sales copy, websites and/or landing pages. Carlos Garcia, for example, created a report that showed how adding a video to one of his websites and changing a couple of things boosted sales rates from 1.6 to 3.3 –that’s almost doubling the initial sales rates. I’ve had to write numerous video scripts lately for different websites, and because at MindValley we like processes and automation, I came up with a process for writing these scripts. It integrates a lot of ideas from Robert Cialdini, from Frank Kern, from Kenneth Yu, and from Jeff Walker.
Finding the Right Fit: A Leadership Selection Model for the Redesigned Organization
Over the past several years, companies across every industry have sought ways to improve profitability and service while decreasing costs. As labor expenses usually account for the single largest segment of the company's budget, downsizings are one of the first options that senior executives consider when trying to cut costs. By Kenneth R. Cohen, Ph.D.
Straightening Ties
As employers compete to hire information technology (IT) professionals in this sellers' market, many are seeking help to develop and implement strategies for staffing their organizations that are more productive and cost-effective and less aggravating. by Kenneth R. Cohen and Ross Reinhold September 2000 - Healthcare Informatics

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