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Lesson #2: Who Said Shaving And Sports Do Not Go Together?
In a memo Gillette sent out to all of his company directors in 1912, he wrote, “The whole success of this business depends on advertising.” Indeed, Gillette did not only popularize the modern razor and usher in a new culture of disposable commodities. He also introduced a new way of thinking when it came to advertising.

WHY YOU MUST THINK BIG…AND SMALL ABOUT YOUR BUSINESS FOR SUCCESS
Steve Martin’s first huge comedy album was called, “Let’s Get Small.” I think that title is actually great advice for a business, particularly a big company. Because I find that the bigger they are, the worse they are at the small, but really important things that make it easier to do a deal with them. And I was just reminded of that fact recently.

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Using RSS Feeds and Blogs to Enhance Your Ability to Get the Word Out
When you are ready to take your blog to the masses in your industry, consider the options available. A quick study of best practices may help you in determining the best paths,provided by ASPectx, a Kentucky-based PR firm.

Finger Lickin’ Good: Sanders Opens Kentucky Fried Chicken
In 1930, Sanders opened up a service station along U.S. 25, a busy highway which ran through Kentucky. It was not just a regular gas station. When people stopped to refill their gas tanks, Sanders made sure they refilled their stomachs as well. With home-cooked meals that his wife and children helped to prepare, Sanders’ first venture into the fast-food industry had begun. His station might have been simple, with only one table and six chairs, but it was a start.

Lesson #4: Set High Standards So You Can Take Pride In Your Product
“If you’ve got time to lean, you’ve got time to clean.” That was one expression that Sanders was fond of telling his staff at Kentucky Fried Chicken outlets across the country.

A Little Colonel Of Truth: How Sanders Turned KFC Into A Global Success
“Life as I have known it has been Finger Lickin’ Good.” That was the title of Sanders’ autobiography. Indeed, for this entrepreneur who started off on the brink of poverty, life seemed to have gotten a whole lot better for him. After numerous failed startups, Kentucky Fried Chicken would be the one to finally stick. Today, the company has one of the most recognizable brands in the world. How did Sanders turn a little service station into the international fast-food franchising success it is now?

KFC to be everywhere in India
Kentucky Fried Chicken, a wholly owned subsidiary of US based Yum! Restaurants is on the verge of opening its 50th store in India and has grand plans to come up with 50 more by the end of the year 2010.

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