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Lesson #3: Be Ambitious
“The road to happiness lies in two simple principles,” said Rockefeller. “Find what interests you and that you can do well, and put your whole soul into it – every bit of energy and ambition and natural ability you have.”
Freebie Marketing Case Study - Standard Oil In China
The case of Standard Oil in China is an interesting one, particularly from the perspective of freebie marketing. Standard Oil had a monopoly in the American market, and was looking to expand its business by branching out into the Chinese market. Standard Oil's owner, John D. Rockefeller, along with other executives from the company, decided to give away eight million kerosene lamps for free or reduced prices. By doing so, they in essence created a market for their oil in China. The company most certainly lost money at the outset by giving lamps away for free or for less than they were worth, but they more than made up for the lost revenue once Chinese customers began purchasing oil for these lamps from Standard Oil. China went on to become Standard Oil's largest market in Asia.

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A Better Mousetrap: High-Efficiency Halogen Lamps Are a Superior Energy-Efficient Lighting Solution for Existing Recessed Downlights
For added ambient light, homeowners rely on recessed downlights or cans in their kitchens, offices, or other gathering places. With these lights in continuous use for four hours or more, opting to switch to a more energy-efficient lighting source presents ample opportunities to save money and reduce air pollution. Compared to downlights, high-efficiency halogen lamps, at less than 65 watts, not only beat CFLs, but offer superior lighting value.
What to Look for in a Floor Lamp
Floor lamps are more than what they seem to the human eye. This article will explain to you the heart and soul of a floor lamp, and the big difference it makes to your home living.
Freebie Marketing Case Study - Standard Oil In China
The case of Standard Oil in China is an interesting one, particularly from the perspective of freebie marketing. Standard Oil had a monopoly in the American market, and was looking to expand its business by branching out into the Chinese market. Standard Oil's owner, John D. Rockefeller, along with other executives from the company, decided to give away eight million kerosene lamps for free or reduced prices. By doing so, they in essence created a market for their oil in China. The company most certainly lost money at the outset by giving lamps away for free or for less than they were worth, but they more than made up for the lost revenue once Chinese customers began purchasing oil for these lamps from Standard Oil. China went on to become Standard Oil's largest market in Asia.

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