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Lesson #1: Stick With It
“When everything seems to be going against you, remember that the airplane takes off against the wind, not with it,” said Ford.
Refining Success: Standard Oil Takes Shape
By the time Standard Oil was in business, Cleveland had become one of the five major refining centres in the country. By getting secret rebates from the railroads and supporting a new cartel aimed at stabilizing freight railroad rates in return for preferential treatment, Rockefeller was able to give his company an edge.

It's The Experience, Stupid!
Take a few minutes and read through all the statements of value on your web site and in your recent proposals. Think about the value propositions you have articulated during customer calls over the last few months. Do they strike you as static statements? Or do they communicate a sense of a living, dynamic, ongoing, integrated, valuable experience?
Fiscal Policy for a Sustainable Environment
In both developed and developing countries, fiscal policy has an important role to play in assuring sustainable use of natural resources and safeguarding the environment. This applies to both the tax and spending sides of the government’s budget.
Paving a New Path
Mariana's story - East Timor

Has Privatisation Benefited the Poor?
Privatisation is often considered detrimental to the poor because it entails the elimination of subsidies and therefore the increase in prices of products and services needed by the poor, such as water, electricity and public transportation.

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Freebie Marketing Case Study - Standard Oil In China
The case of Standard Oil in China is an interesting one, particularly from the perspective of freebie marketing. Standard Oil had a monopoly in the American market, and was looking to expand its business by branching out into the Chinese market. Standard Oil's owner, John D. Rockefeller, along with other executives from the company, decided to give away eight million kerosene lamps for free or reduced prices. By doing so, they in essence created a market for their oil in China. The company most certainly lost money at the outset by giving lamps away for free or for less than they were worth, but they more than made up for the lost revenue once Chinese customers began purchasing oil for these lamps from Standard Oil. China went on to become Standard Oil's largest market in Asia.

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