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Lesson #2: Figure Out How To Whet The Nation’s Appetite
Within the industry, Sanders had come to be respected as a great marketer not just because his own face was plastered around the country. Rather, Sanders understood food and he understood what it would take to whet the nation’s appetite for his food. He was thus able to come up with a number of unique strategies for enticing customers to try his fast-food franchise.

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Here is a recipe for success
We all want the magic formula or recipe for instant success. Unless your definition of success is to have millions of dollars and you win the lottery, success is never instant but the result of deliberate action toward a pre-determined objective. Every chef has his own recipe; this is mine but keep in mind that success is in the journey, not the destination. Recipe for success: Motivation + Belief + Effort = Success
What Are the 7 Proven Principles to Business Success?
The 7 Proven Principles to Business Success will overcome whatever limitation you have. Think of it as a recipe for success in business. All you have to do is first of all learn what the 7 principles are, and then apply them, in order. When you follow this recipe all of your challenges will fade away.
Part 2 - A business paradigm change is needed
This is not a call to arms, for a revolution nor is it a recipe for chaos. This is a call for understanding; for a paradigm change. More of the same will give us all more of the same – this is the recipe for chaos. Just look around. It is obvious from the state of the World economy, the mental health and the well being of the general population that something is out of kilter.
Copywriting For the Female Market
Did you know that women make over 80% of the buying decisions (even of products we think of as male) yet the sales copy techniques commonly used were developed in the 1920's when women weren't the buyers? Lorrie Morgan Ferrero has rewritten the recipe and she shared this with me on a recent interview. Here is Lorrie's recipe for adapting your sales letters to appeal to the female buyer: The important thing to know is that the way sales letters are traditionally written works.
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5 Spices of Retail Design
This week as I was channel surfing I came across a cooking show on one of the Food Network. After unveiling the dish, the chef and his co-judges introduced each ingredient used in the dish. As the ingredients were placed on a back lit table the names of each one appeared. The whole presentation was a testimony to the art and science of visual merchandising.I couldn't stop wondering if there was a secret recipe to designing retail projects. A recipe requires ingredients and if those were placed on a table such as the one I saw on the show, what would be the words that would light up? Like any good dish, would the success of the project depend on how the ingredients were used?
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