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Lesson #1: Fight the Limits That Are Imposed On You
When White first began thinking about taking control of the UFC, there was nary a supportive voice to be found. Based on the organization’s past history, there were few who believed it could become the success that White envisioned. Almost immediately after the purchase, the media began to speculate about the “oodles and oodles of money” that the company was already losing. Nevertheless, just five years later, the UFC had become the largest pay-per-view provider in the world, and was generating more in tax revenues for the state of Nevada than had any boxing promoter in the past. How did White do it?

Dana White Quotes
Dana White Quotes

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Lesson #1: Do Your Homework
“Do your homework and know your business better than anyone,” says Cuban. “Otherwise, someone who knows more and works harder will kick your ass.”

J.A.M. (Just another meeting)
It was so typical. Eight people, the regular bunch. New client kick-off, business as usual. And it showed.

Stepping Into the Ring: The UFC Fights Back
“It was around 1997 or 1998 that it all turned around for us,” says White. “We were all boxing guys and I used to think UFC was a joke. I would say, ‘those guys would get their asses kicked by a boxer.” That was, until White and the Feretti brothers began taking Jujitsu lesson, which White says, “opened our eyes to a whole new world. It literally changed my life.”

Find a Need and Fill It
When I was in the seventh grade I was on the boxing team and later I boxed while in the Navy. I don't want to sound boastful, but it's a matter of record that the worst I ever finished was second. I finally quit boxing because of my hands - the referee kept stepping on them! As a boxer, the coach would always instruct us in the early part of the fight to feel our opponent out, probe and discover his weakness, and then exploit that weakness. The same basic procedure is followed in all athletic endeavors.

Motivational speaker: Boxing Legend George Foreman
George Foreman became heavy weight boxing champion of the world. Today he is a preacher, entrepreneur and the spokesperson for the George Foreman Grill with over 1 million units sold. And yes a motivational speaker. What could George Foreman, a former boxer, say that might motivate you?

Right Salespeople in the Right Roles and the Right Seats
I was on site at a client's last week to kick-off their training. At the end of the kick-off I asked each salesperson for their three biggest lessons learned. One salesperson had difficulty coming up with anything of substance. It turned out that he was new to sales and when we assessed him two months earlier, our assessment indicated that he was not trainable. The client wanted him in the program anyway because he had a hunch it would work out. "Not trainable" manifests in different ways but usually has the same outcome - salespeople don't improve.

Causing a Rumble in the Food Jungle: The Foreman Grill Goes for Gold
Critics were skeptical of Foreman’s decision to return to boxing after some ten years. He was out of shape, some said. He was only in it for the publicity, said others. They were right about one thing – Foreman was definitely no longer in his prime.

Lesson #2: “I've learned that it doesn't matter what you do, if you learn to sell, you will never starve.”
Not only did Foreman learn how to market himself and influence how people viewed him outside of the boxing ring, but so too did he develop expert salesmanship skills. Over time, Foreman would become an advertiser’s dream come true thanks to his ability to sell anything from food to appliances to cleaning products.

Martial arts can help you feel youger, so you can work more effectively
Want some advice on stress that isn’t boring? Boxing-bags and hand-targets are two of the best ways to release mental tension and relieve stress. Why? Because it is fun and it puts you in control. Read this article for an impression of why martial arts makes a great supplement to any lifestyle which requires youthful vigor.

3 Steps to IMPLEMENTING Your 2012 Marketing Plan
You just put the finishing touches on your kick-butt marketing plan that's going to skyrocket your business. Hooray! Only problem is that kick-butt marketing plan isn't going to do a thing for your business unless you actually put it into action. Here are 3 steps to get you started.

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